How to Use Social Media

Co-authored by Ramin Ahmari and Hunter Rising

Last Updated: February 11, 2023 References

Social media is a perfect place to build personal and business connections online. Joining multiple sites, such as Facebook, Twitter, Instagram, and LinkedIn, can help you reach and communicate with friends and contacts all over the world. While you're looking at other people's posts, interact with them by liking, sharing, and commenting on them. By reaching out to new people, you can keep building your own personal network!

Method 1

Method 1 of 3:

Creating Social Media Accounts

1
Click Sign Up on the social network’s home page. Visit the social network’s website that you want to join, and click the button near the top of the site that says Sign Up or Login. Type in the information that the website asks for, such as your name and an email address.^{[1]
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- Websites like Facebook and Twitter have a Create New Account option right on the home page.
Choosing a Social Network

Use Facebook to easily connect with people you know.

Try Twitter to make short posts and share pictures.

Use LinkedIn to make professional connections.

Make an Instagram account to share pictures and videos.

Try Snapchat to send picture messages to your friends.

Use Pinterest to share pictures and links for projects.

Try WhatsApp to message your friends easily.
2
Create a unique username if the site requires it. Social networks, like Twitter, Snapchat, and Instagram, make you choose a unique username. Try using your full name as your username if you want other people to find you easily and look the most professional. Otherwise, you can make up any creative username you want!^{[2]
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- Use the same username across multiple sites if they’re available so people can find you easily on different platforms.
- If you have a common name like John Smith, there’s a chance that the username JohnSmith is already taken. If that’s the case, try adding numbers or symbols to your username, such as John_Smith12.
- Websites like LinkedIn and Facebook always use your real name when you create an account, though they do give you the option to add a nickname.
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3
Make a strong and secure password. Choose a password that’s 10 characters or longer to make it the most secure. Use uppercase and lowercase letters, as well as numbers and symbols in your password so it’s harder for other people to figure out. Avoid using any common words or any personal information since those passwords are easier to break.
- Use different passwords for each site you’re on to prevent getting all of your accounts hacked.
- Try using a password-generating app to make long, unique passwords that are difficult to hack.
- Never share your password with other people.

Method 2

Method 2 of 3:

Posting Updates on Your Feed

1
Write statuses to keep your friends updated on your life. Use your statuses to announce big life events or tell others what you’re doing throughout the day. If you want to be humorous, try writing jokes as your statuses so other people will laugh. Make your statuses short so other people in your network are more likely to read them.^{[3]
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- On Facebook, click on the box that labeled Create Post and start typing to make a status.
- If you’re using Twitter, click the Tweet button in the top right corner of your device to write your message.
- On LinkedIn click the button in the middle of the screen labeled Start a Post to create your status.
2
Post fun photos or videos to share life events. Try sharing photos of yourself or of cool things that you see while you’re out. When you post the photo, tag your friends and share the location if you want to share who you’re with.^{[4]
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- On Facebook, click Photo/Video from the top of the page and select the file you want to upload.
- If you're using Twitter, click Tweet in the top right corner, and then click the Add Photo or Video option.
- When you use Instagram, click the bottom center icon to add a new picture or video.
- If you’re using Snapchat, take a picture using your camera and select My Story when you post it.
- On Pinterest, click the “+” symbol on the bottom of the screen to upload a picture.
Warning: Avoid posting pictures of any personal information, such as official documents, credit cards, or your address, so other people can't steal it.
3
Share links or articles if you think your friends and followers will enjoy them. If you found a funny video or an informational article, copy the link from the address bar. Click the button to create a new post on the social media site and paste the web address into the text box. Click the post button so other people can follow the link.^{[5]
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- If you’re using social media for a business, try sharing links to your products or the business’s website.
- Check if your links are factual by using websites like Fact Checker or Snopes before sharing them so you don’t spread any false information.
- If you’re using a professional social medium like LinkedIn, share links that are relevant to your work industry.
4
Check-in to events to let others know where you are. Many people share events that they’re attending or where they are visiting. Use the Check-In or Location feature and type in where you are. You can add additional comments or a photo along with the location if you want to show other people what’s happening.^{[6]
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- If you’re using a mobile version of the social media, the app can pull your location from your phone’s GPS.

Method 3

Method 3 of 3:

Networking with Others

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Add new people to your network so you can see each other’s updates. Social media is all about connecting with other people. If you want to connect with friends that you don’t get to see very often or follow a celebrity to see their updates, follow their profile to add them to your network. Then when you’re on your home page, you can see their updates in your feed.^{[7]
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- On Facebook, click on a person that you want to connect with and click the Add Friend button. Alternatively, you can follow certain profiles without adding them as a friend.
- If you’re using Twitter, click the Follow button on their profile.
- When you’re on Instagram, go to the person’s profile, and tap the Follow button.
- On Snapchat, you can either scan their Snapcode or find them by username.
- On WhatsApp, click the New Contact button in the top right corner to add a new phone number.
- If you’re on Pinterest, go to a person or a Board and click the Follow button.
- Some users have their profiles private and need to approve your request.
2
Send direct messages if you need to communicate with somebody. If you want to reach out to somebody to catch up or get to know them, send them a private message on the site. Use messages to chat with friends, coordinate get-togethers, or get to know a new person. Be polite just as you would be if you were talking to them in person.^{[8]
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- If you’re using Facebook, look at your contacts who are online and click on a person to send them a message.
- If you’re on Twitter, click the Messages icon on the top of the window to send a direct message to somebody.
- On Instagram, click the paper airplane icon in the top right corner to access your direct messages.
- If you’re using WhatsApp, click the Chats section and choose a contact that you want to talk with.
Warning: Don’t send spammy messages or continue conversations if the other person doesn’t respond. If you receive any messages that seem like spam or are threatening, report the person who sent them.
3
Use the Like button and leave comments on statuses and pictures you enjoy. When someone makes a post that you enjoy, click the Like button or leave a comment about the post. Keep checking on the post to see if other people replied to your comment so you can continue interacting with them.^{[9]
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- If you’re using Facebook, click the Like button or hover over it to get different options, such as Sad, Angry, and Love reactions.
- On Twitter or Instagram, click the heart icon underneath the person’s post to like it and use the speech bubble icon to reply to their post.
- For example, if you see that a friend got married, you can like it and comment “Congratulations!”
- Don’t leave any rude or inappropriate comments on other people’s content.
4
Share someone’s post if you want other people in your network to see it. If another person shares a status or link that you like and that you think other people in your network would like, hit the share button on the post. That way, it's posted onto your feed as well for your followers to see.^{[10]
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- On Facebook, look for a Share button underneath the post.
- On Twitter, click the Retweet icon, which is a rectangle made of two arrows, underneath the Tweet that you want to share.
- If you’re using Pinterest, click the Save option on the post so it shares on one of your own boards.
- Some social media sites will let you share posts in a direct message if you don't want to post it for your whole network to see.
- Not all posts can be shared depending on the privacy settings the user has.
5
Use hashtags to categorize content and highlight keywords. Put the “#” symbol in front of a word or phrase without any spaces. When other people look up the hashtag, they can find your post and they may choose to follow your profile.^{[11]
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- Hashtags are primarily used on Twitter, Instagram, and Facebook.
- Look for popular and trending hashtags on the left side of Twitter to join in on popular conversations and topics.
- Use your hashtags to describe your posts, such as #selfie or #drawing.
- Try using hashtags for celebrations and holidays, like #SuperBowl or #FourthofJuly.
- Make hashtags for pop culture subjects, like #GameofThrones or #Avengers.

Expert Q&A

Question

How people can use social media wisely?

Ramin Ahmari
Social Media Expert
Ramin Ahmari is the CEO & Co-Founder of FINESSE, an AI-led fashion house using machine learning on social media to forecast trends & eliminate fashion's problem of overproduction. Before his time at FINESSE, he worked with influencers on growth and sponsorships and has worked with major brands on implementing influencer & marketing strategy by leveraging his expertise in data science & artificial intelligence on social data.

Ramin Ahmari

Social Media Expert

Expert Answer

If you're trying to grow your following on social media, use specific, targeted hashtags rather than really common ones. People will have an easier time finding you that way. Try not to get discouraged if you're not seeing your follower count go up as quickly as you'd hope. Growing a sizeable following takes time and consistency—don't give up!

Warnings

Never share personal details, such as your address or phone number, with people you don’t know.

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Be careful of spam accounts and fake profiles that could try to steal your information.

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Don’t make any posts or send messages that are threatening or humiliating someone else.

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Ask your family or friends for permission before uploading a photo that features them. Although you are not required to do it, it's polite to ask if someone is okay with you uploading their picture.

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