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Packaging Considerations

In the package design stages for products, structural design, marketing, and environmental responsibility should all be considered.

Learning Objective

  • Outline the design, regulatory and environmental requirements that must be addressed during the packaging development process


Key Points

    • While the development of a package (or component) can be a separate process, it should be linked closely with the product to be packaged.
    • With some types of products, the design process involves detailed regulatory requirements for the package. For example, toxicologists and food scientists need to verify that the packaging materials are permissible under applicable regulations.
    • Package development should involve considerations for sustainability, environmental responsibility, and applicable environmental and recycling regulations.

Term

  • new product development

    New product development (NPD) is the complete process of bringing a new product to market.


Example

    • Andes mints are just one example of excessive packaging used to misrepresent the amount of product inherent in a package, making the package appear to have more product than it actually does. Note, in this picture, the extra paperboard is added to exaggerate the size of the package. This is also an example of wasting natural resources and energy, because paperboard is a natural resource that requires the use of energy to manufacture.

Full Text

Packaging Considerations

Package design and development are often thought of as an integral part of the new product development process. Alternatively, development of a package (or component) can be a separate process, but must be linked closely with the product to be packaged. Package design starts with the identification of all the requirements: structural design, marketing, shelf life, quality assurance, logistics, legal, regulatory, graphic design, end-use, and environmental. The design criteria, performance (specified by package testing), completion time targets, resources, and cost constraints need to be established and agreed upon. Package design processes often employ rapid prototyping, computer-aided design, computer-aided manufacturing, and document automation.

With some types of products, the design process involves detailed regulatory requirements for the package. With packaging foods, for example, any package components that may contact the food are considered food contact materials. Toxicologists and food scientists need to verify that the packaging materials are permissible under applicable regulations. Packaging engineers need to verify that the completed package will keep the product safe for its intended shelf life with normal usage. Packaging processes, labeling, distribution, and sale need to be validated to comply with regulations and to ensure they have the well-being of the consumer in mind.

Package design may take place within a company or with various degrees of external packaging engineering: independent contractors, consultants, vendor evaluations, independent laboratories, contract packagers, or total outsourcing. Some sort of formal project planning and project management methodology is required for all but the simplest package design and development programs. An effective quality management system and verification and validation protocols are mandatory for some types of packaging and recommended for all.

Environmental Considerations

Package development involves considerations for sustainability, environmental responsibility, and applicable environmental and recycling regulations. It may involve a life cycle assessment which considers the material and energy inputs and outputs to the package, the packaged product (contents), the packaging process, the logistics system, and waste management. It is necessary to know the relevant regulatory requirements for point of manufacture, sale, and use. The traditional "three R's" of reduce, reuse, and recycle are part of a waste hierarchy which may be considered in product and package development.

Environmental considerations include:

  • Prevention – Waste prevention is a primary goal. Packaging should be used only where needed. Proper packaging can also help prevent waste. Packaging plays an important part in preventing loss or damage to the packaged-product (contents). Usually, the energy content and material usage of the product being packaged are much greater than that of the package. A vital function of the package is to protect the product for its intended use: if the product is damaged or degraded, its entire energy and material content may be lost.
  • Disposal – Incineration, and placement in a sanitary landfill are needed for some materials. Certain states within the US regulate packages for toxic contents, which have the potential to contaminate emissions and ash from incineration and leachate from landfill. Packages should not be littered.
  • Energy recovery – Waste-to-energy and refuse-derived fuel in approved facilities are able to make use of the heat available from the packaging components.
  • Minimization – (also known as "source reduction") The mass and volume of packaging (per unit of contents) can be measured and used as one of the criteria to minimize during the package design process. Usually "reduced" packaging also helps minimize costs. Packaging engineers continue to work toward reduced packaging.

Wasteful Packaging

The extra paperboard added is used to exaggerate the size of the package. This is also an example of wasting natural resources and energy, because paperboard is a natural resource that requires the use of energy to manufacture.

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