process

(noun)

in reference to capabilities, a process is how the capability is executed.

Related Terms

Examples of process in the following topics:

  • The Communication Process

    • Organizations must keep in mind the internal and external factors that influence audience perception during the communications process.
    • People play different roles – friend, parent, boss, client, customer, or employee – depending on the exchange during the communications process.
    • Thus, we input and perceive advertising messages – a television commercial or a salesperson's pitch – using this process of perception.
    • Some people may process the humor in a company advertisement more quickly than others due to factors such as age or culture.
    • The communications process involves two or more persons exchanging words or symbols.

  • Lifestyle

    • In consumer marketing, lifestyle is considered a psychological variable known to influence the buyer decision process for consumers.
    • However, in consumer marketing, lifestyle is considered a psychological variable known to influence the buyer decision process of consumers.
    • Lifestyle is also referred to as a buyer characteristic in the Black Box Model, which shows the interaction of stimuli, consumer characteristics, decision process, and consumer responses.
    • The Black Box Model is related to the Black Box Theory of Behaviorism, where the focus is set not on the processes inside a consumer, but the relation between the stimuli and the response of the consumer.
    • The Black Box Model considers the buyer's response as a result of a conscious, rational decision process, in which it is assumed that the buyer has recognized the problem.

  • Perception

    • Perception in marketing is described as a process by which a consumer identifies, organizes, and interprets information to create meaning.
    • Perception is a psychological variable involved in the purchase decision process that is known to influence consumer behavior.
    • Other variables included in this consumer process include: motivation, learning, attitude, personality, and lifestyle.
    • All of these concepts are crucial in interpreting the consumer buying process and can also help guide marketing efforts.
    • Describe the characteristics of perception as a part of the consumer buying decision process

  • Strategy

    • A good NPDS can help organize research, prioritize customer needs, and reduce cost overruns, to ensure a smooth development process.
    • To speed up the process, many companies complete several steps at the same time (known as "time to market").
    • Here, the needs, wants and limitations of end users of a product are given a great deal of attention at each stage of the design process.
    • In a phase–gate model, also referred to as a phase–gate process, the process is divided into stages or phases, separated by gates.
    • At each gate, the continuation of the process is decided by (typically) a manager or a steering committee.

  • Defining Personal Selling

    • Personal selling is when salespersons use a process to engage customers and take a sales order that may not otherwise have been made.
    • The personal selling process is a seven step approach: prospecting, pre-approach, approach, presentation, meeting objections, closing the sale, and follow-up.
    • Sales management would break down the selling process and then increase the effectiveness of the discrete processes as well as the interaction between processes.
    • The relatively new field of sales process engineering views "sales" as the output of a larger system, not just as the output of one department.
    • Meeting the customer face-to-face to makes the sales process more personalized.

  • Influences on Business Buying

    • Environmental, organizational, and interpersonal factors all impact the business buying decision process.
    • Thus, in environments where such changes happen frequently, the strategic planning process needs to be ongoing and adaptive.
    • Organizational factors such as the company's objectives, purchasing policies, and resources can influence the buying process.The size and composition of the buying center also plays a role in the business buying decision process.
    • The interpersonal relationships between people working in the company's buying center can hinder the buying process.
    • The personal characteristics of people in the buying center can influence the buying decision process.

  • Consumer Perception of Communication

    • Organizations must keep in mind both the internal and external factors that influence audience perception during the communications process.
    • The internal psychological process that is associated with this information search is perception.
    • Perception is defined as "the process by which an individual receives, selects, organizes, and interprets information to create a meaningful picture of the world. " During the perception process, consumers enter different stages where they choose which promotional messages they will expose themselves to.
    • Organizations can source information from this perception process, using these data to develop an effective promotional strategy.
    • The evoked set refers to the number of alternatives considered by consumers during the problem-solving process.

  • Learning

    • Learning in marketing is known as a psychological variable that can significantly affect the purchase decision process for consumers.
    • Learning is the process of acquiring new, or modifying existing, knowledge, behaviors, skills, values, or preferences.
    • This process may involve synthesizing different types of information.
    • Constructivism views learning as a process in which the learner actively constructs or builds new ideas or concepts.
    • Review the characteristics of learning as it relates to the consumer buying decision process

  • Buying Situations

    • Since there are more people involved in the decision-making process and technical details may have to be discussed in length, the decision-making process for B2B products is usually much longer than in B2C.
    • While consumer goods usually cost little in comparison to B2B goods, the selling process of B2B goods involves high costs and a longer cycle.
    • Buyers go though three stages of the buying process, which include:
    • Organizations have to become better at determining what need and what questions buyers have when they decide to engage in the sales process.

  • Stages of Adopters

    • Diffusion of an innovation occurs through a five–step process.
    • This process is a type of decision-making.
    • An individual might reject an innovation at any time during or after the adoption process.
    • The five stages of the adoption process are:
    • During this stage of the process the individual has not been inspired to find more information about the new idea.