Marketing
Textbooks
Boundless Marketing
Branding and Packaging
Marketing Textbooks Boundless Marketing Branding and Packaging
Marketing Textbooks Boundless Marketing
Marketing Textbooks
Marketing

Section 2

Packaging

Book Version 3
By Boundless
Boundless Marketing
Marketing
by Boundless
View the full table of contents
7 concepts
The Purposes of Packaging

The role of packaging in marketing has become quite significant as it is one of the ways companies can get consumers to notice products.

Thumbnail
Packaging Considerations

In the package design stages for products, structural design, marketing, and environmental responsibility should all be considered.

Thumbnail
Packaging Strategies

Since products are judged by the package they come in, marketers should spend a lot of time preparing strategies that best fit the product.

Thumbnail
Product Labeling

Labels serve to capture the attention of shoppers as well as provide useful information regarding the product.

Thumbnail
Product Warranties

Support services, such as product warranties, are a great way for a company to distinguish itself from its competitors.

Thumbnail
Problems with Packaging

Many of the problems in packaging can be related to issues regarding labels, graphics, safety, and the environment.

Thumbnail
Global Considerations in Branding and Packaging

At the global marketing level, a company needs to launch appropriate marketing plans so results can be achieved across multiple countries.

Subjects
  • Accounting
  • Algebra
  • Art History
  • Biology
  • Business
  • Calculus
  • Chemistry
  • Communications
  • Economics
  • Finance
  • Management
  • Marketing
  • Microbiology
  • Physics
  • Physiology
  • Political Science
  • Psychology
  • Sociology
  • Statistics
  • U.S. History
  • World History
  • Writing

Except where noted, content and user contributions on this site are licensed under CC BY-SA 4.0 with attribution required.