hierarchy

(noun)

Any group of objects ranked so that every one but the topmost is subordinate to a specified one above it.

Related Terms

  • vertical conflict
  • horizontal conflict

Examples of hierarchy in the following topics:

  • Need Recognition

    • American Psychologist Abraham Harold Maslow believes that needs are arranged in a hierarchy.
    • None of his published works included a visual representation of the hierarchy.
    • According to Maslow's theory, when a human being ascends the levels of the hierarchy having fulfilled the needs in the hierarchy, one may eventually achieve self-actualization.
    • At the bottom of the hierarchy are the "Basic needs or Physiological needs" of a human being: food, water, sleep and sex.
    • Abraham Harold Maslow (April 1, 1908 – June 8, 1970) was an American professor of psychology who created Maslow's hierarchy of needs
  • Defining Campaign Objectives

    • The hierarchy-of-effects model clarifies the objectives of an advertising campaign and each individual advertisement.
    • Among advertising theories, the hierarchy-of-effects model is predominant.
    • The hierarchy-of-effects model can be explained with the help of a pyramid.
    • Many marketers know the hierarchy-of-effects model, but usually by a different name.
  • Personal Selling

    • Psychologist Abraham Maslow created a Hierarchy of Needs that offers useful information for personal selling.
    • Mid-level hierarchy needs are social in nature and include self-respect, self-esteem, and the esteem of others.
  • Packaging Considerations

    • The traditional "three R's" of reduce, reuse, and recycle are part of a waste hierarchy which may be considered in product and package development.
  • Packaging Strategies

    • Pack size changes, material changes, updated graphics and changes in the brand naming hierarchy are just some of the ways to unlock new growth for a brand.
  • Consumer Influence

    • The Hierarchy of Effects Model - Effective advertising will aim to influence consumer behavior at each and every stage of the consumer buying process.
  • Applying the Diffusion of Innovation Theory

    • The findings were that opinion leadership tended to be organized into a hierarchy within a society, with each level having most influence over other members in the same level, and on those in the next level below it.
  • Identifying Product Benefits

    • Needs statements are then extracted, organized into a more usable hierarchy, and then prioritized by the customers.
  • Understanding The Consumer + The Planning Process

    • If you’ve ever taken a psychology class you probably recognize this as the “Hierarchy of Needs” developed by Abraham Maslow.
    • But, Maslow’s Hierarchy of Needs remains the foundational tool for understanding human behavior. 
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