Placement

Examples of Placement in the following topics:

• Changes in Placement

  • The global marketing mix comprises four main elements: product, price, placement and promotion.
  • Although product development, promotional tactics and pricing mechanisms are the most visible during the marketing process, placement is just as important in determining how the product is distributed.
  • Regardless of its size or visibility, a global brand must adjust its country strategies to take into account placement and distribution in the marketing mix.
  • Moreover, placement decisions must also consider the product's positioning in the marketplace.
  • Examine the rationale behind product placement from a global marketing perspective

• Global Considerations in Branding and Packaging

  • When branding and packaging for international products, careful consideration must be placed on factors such as language, colors, customs, aesthetics and placement.
  • Placement decisions must also consider the product's position in the market place.
  • Discuss how language, colors, customs, aesthetics, and placement affect global branding and packaging in products

• Making Appropriate Changes to Product, Placement, Promotion, and Pricing

  • Today, the marketing mix--product, placement, promotion and pricing--must take into account both online and offline buyers; traditional media, and digital media.
  • Placement or distribution moves products from the producer to the consumer.

• Product, Placement, Promotion, and Price

  • Product, placement, promotion, and price are four elements of the marketing mix crucial to determining a brand's unique selling proposition.
  • Product, placement, promotion and price are the four elements of the marketing mix.
  • Product distribution (or placement) is the process of making a product or service accessible for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries.

• SIVA: Solution, Incentive/Information, Value, and Access

  • The SIVA Model provides a demand and customer-centric alternative to the well-known four Ps supply side model (product, price, placement, promotion) of marketing management.
  • Reconstruct the "Four "Ps" supply side model (product, price, placement and promotion ) to create "SIVA" (solution, information/incentives, value and access), a customer centric alternative

• Changes in Pricing

  • Support a product's positioning so that it is consistent with product, promotion and placement
  • Placement, product and promotion work in concert with pricing in the global marketing mix.

• Public Relations Tools

  • Product placement is basically passive advertising in which a company pays to have its products used prominently in a photograph, film, or video message or during a live appearance.
  • The most common use of product placement is in films where characters use branded products.
  • Both product placement and sponsorship decisions are based on a shared target market.

• Types of Internet Advertising

  • On the other hand, consumers have greater control over the content they see, affecting the timing, placement, and visibility of online advertisements.
  • SEM tactics include paid placement, contextual advertising, and paid inclusion, or free search engine optimization techniques to drive placement of their ads.

• The Global Economy

  • The four "P's" of marketing–product, price, placement, and promotion–are affected as a domestic or multinational company adjusts its strategy to become a global company.
  • Placement: Product distribution will also be determined by local and global competition, as well as the product's positioning in the marketplace.

• Promotional Methods

  • If done strategically, media placement enforces messaging behind specific marketing activities across multiple communication channels.