Consumer

Examples of Consumer in the following topics:

• Alternative Arrangements

  • Business-to-government, consumer-to-consumer, and institutional markets are additional types of marketing channels.
  • These include business-to-government, consumer-to-consumer, and institutional markets.
  • Consumer-to-consumer commerce is the completion of transactions between private individuals or consumers.
  • Craigslist and eBay usually involve consumer-to-consumer transactions.
  • There are also older forms of consumer-to-consumer transactions, such as classified ads and garage sales .

• Consumer Behavior and Advertising

• Defining Consumers

  • A consumer is a person (or group) who pays to consume the goods and/or services produced by a seller (i.e., company, organization).
  • It is important to note that consumers (or customers) play a vital role in the economic system of a nation.
  • In the fields of economics, marketing and advertising, a consumer is generally defined as the one who pays to consume the goods and services produced by a seller (i.e., company, organization).
  • It is important to note that consumers (or customers) play a vital role in the economic system of a nation .
  • Example of an open food market in Vienna, showing how consumers play an important role in a nation's economy.

• Goals of Consumer Market Research

  • If the consumer market research demonstrates that consumers do in fact have an unsatisfied need for a cheese that could replace the product they are currently consuming in Latin America, the company could go ahead and develop the cheese product.
  • It is also important to note that consumer market research is not directly synonymous with marketing research.
  • The ultimate goal of consumer research is to serve as the voice of the consumer.
  • Identify which consumer needs are important and whether the needs are being met by current products
  • If the consumer market research demonstrates that consumers do in fact have an unsatisfied need for a cheese that could replace the product they are currently consuming in Latin America, the company could go ahead and develop the cheese product.

• Consumer Perception of Communication

  • Analyzing how consumers access marketing messages can help brands discover consumers' preferences for how to receive information.
  • Failure to follow consumers' changing media preferences can be expensive.
  • Consumers use a variety of sources, including:
  • Marketing messages must use the right timing and context to be effective for consumers.
  • Explain why managing consumer perception is integral to successful marketing communications

• Consumer Misbehavior

  • Consumer misbehavior refers to the common occurrence of consumers acting outside the norm.
  • Consumer misbehavior refers to the common occurrence of consumers acting outside the norm.
  • Combating consumer misbehavior is an expensive, time-consuming activity.
  • Although a very common crime, it is still considered consumer misbehavior.
  • Give examples of common types of consumer misbehavior and common retailer tactics for addressing consumer misbehavior issues.

• B2C Channels

  • A business-to-consumer market, or B2C, is the sale of goods and services from individuals or businesses to the end user.
  • There are two main channels for business-to-consumer selling.
  • The first is the traditional "brick-and-mortar" store – a physical location for consumers to visit.
  • Business-to-consumer e-commerce reduces transaction costs by increasing consumer access to information and allowing them to find the most competitive price for a product or service.
  • Define a business-to-consumer market, and the strategies marketers use to target consumers

• Consumer Products

  • A consumer product is any tangible product for sale that is used by a person or household for non-business purposes.
  • Examples of consumer products are music players, TVs, smart phones, designer clothing, children's toys, and handbags.
  • To determine whether an item is a consumer product requires a factual finding, on a case-by-case basis.
  • As an example, The United States Consumer Product Safety Act (CPSA), enacted in 1972 by Congress, has an extensive definition of consumer product: "any article, or component part thereof, produced or distributed (i) for sale to a consumer for use in or around a permanent or temporary household or residence, a school, in recreation, or otherwise, or (ii) for the personal use, consumption or enjoyment of a consumer in or around a permanent or temporary household or residence, a school, in recreation, or otherwise; but such term does not include— (A) any article which is not customarily produced or distributed for sale to, or use or consumption by, or enjoyment of, a consumer".
  • The production and sale of consumer goods is an important sector of US GDP and creating employment.

• Trade vs. Consumer Promotions

  • Trade promotions are targeted toward retailers while consumer promotions are targeted toward consumers.
  • Trade promotions are targeted toward retailers while consumer promotions are targeted toward consumers .
  • Consumer promotions are marketing activities targeted at the consumer to encourage them to buy the product.
  • Types of consumer promotions can include:
  • A point of purchase or end cap display can make consumers aware of new products.

• Consumer Income, Purchasing Power, and Confidence

  • When inflation occurs, consumers have less buying power.
  • A consumer price index (CPI) measures changes in the price level of consumer goods and services purchased by households.
  • In essence, if the economy expands, causing consumer confidence to be higher, consumers will be making more purchases.
  • The ability to predict major changes in consumer confidence allows businesses to gauge the willingness of consumers to make new purchases.
  • Consumer confidence is formally measured by the Consumer Confidence Index (CCI), a monthly release designed to assess the overall confidence, relative financial health and spending power of the US average consumer.