This article was co-authored by Christina Bachelor. Christina Bachelor is a Marketing and Advertising Specialist and the Co-Founder and CEO of Bach Enterprises in Los Angeles, California. She specializes in navigating social media landscape, building long-lasting branded partnerships, and producing digital content. Christina holds a BA in Accounting from The University of Florida and an MA in Accounting from The University of Southern California. She has created numerous partnerships with notable brands including Toyota, Lyft, Postmates, EA Games, and Trident. Christina was the Executive Producer of “Dead House” for Kevin Hart’s Laugh Out Loud Network and the Co-Executive Producer for “Where’s the Money” starring King Bach, Logan Paul, Kat Graham, and Terry Crews. Christina also co-founded the RuJohn Foundation, which is a non-profit organization with a mission to provide the necessary tools for education to rural and inner-city schools throughout Jamaica and the United States.
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Twitter has long established itself as the ultimate platform for sharing and exchanging feelings through social media. Starting a good tweet can be very challenging, whether it's trendy or not. Twitter is supposed to be fun, and doing everything by the book, or in a very methodical or rule-driven way, can sometimes make it seem just a little bit too much like hard work. However, if you really want to succeed on the network, then you're going to have to put in that little bit of extra effort.
Steps
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1Think like your readers. This is a bit of a no-brainer, but it's easily overlooked. For your tweet to be perfect, it needs to appeal most to your readers, to the majority of your network, and not to you.
- Unless you're a world-famous celebrity or brand with millions of devoted followers, adopting an attitude of 'they'll know what I mean' or 'everybody likes this!' will almost always backfire.
- You have to take the time to craft your tweet accurately and pleasingly, thus ensuring that it will be appeal to the highest number of readers.
- When you really know your audience, you can better create content that is engaging towards that audience.
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2Learn from other successful (and unsuccessful) people on Twitter. Take a moment to peruse your Twitter feed. Refresh the page. Who stands out? Why?Advertisement
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3Grab the reader's attention. Conversely, there are many times when we suddenly notice the tweet of somebody we've only recently started following, or have previously not paid much attention to, because it was excellent. It ticked all of our boxes, and we read the tweet and clicked on that retweet button.
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4Use correct and acceptable punctuation. Almost nobody is likely to be offended or put off when they read something that paid attention to the correct use of punctuation. The opposite is not true – many people (enormous numbers if you use the internet as a gauge) feel that, rightly or wrongly, missing or an incorrect use of punctuation reflects poorly on the writer.
- Use full stops and commas. Put your apostrophes in the right place. Use speech marks and parentheses.
- Don't end every sentence with an exclamation mark. A simple hyphen can often be the difference between a real word and one that doesn't exist.
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5Use correct spelling. If you're a bad speller, or struggle with grammar, consider writing your tweets in your favourite word processor first. This might seem unnecessary, or even patronizing, but let me just echo the sentiments above – people will judge you on how you write, and how you spell, and this will have a direct impact on whether your links are clicked and your updates retweeted.
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