How to Write SEO Content

Co-authored by Ryan Conway

Last Updated: March 3, 2023 References Approved

Search Engine Optimization is a technique used in web publishing to increase web page visibility and traffic for a higher ranking in search engines and more readers. Writing an article using Search Engine Optimization requires good writing skills to make the article interesting and easy to read. Strategic placement of key phrases and keywords in the text and the inclusion of hyperlinks will boost the readership of your page. Read the following steps to learn how to write an article using Search Engine Optimization.

Steps

1
Outline your article.^{[1]
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- Articles should be well written, engaging, and informative. They should present a new angle on a specific topic. A good hook at the beginning along with useful information will make people want to continue reading it. Your article should be useful, entertaining, or otherwise valuable.
- A well-written article with good content will attract more traffic, meaning many readers will visit your site. This makes your article more attractive to link marketers (people that link their sites to yours) and increases the likelihood of advertisers wanting to use your page for their advertisements.-
- Google search engine provides a great weight on the title of articles and blogs. That is why it is crucial that the keyword phrase is present on the title as an important part of effective SEO content.
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Make a list of key phrases and keywords for your article.^{[2]
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Research source} This is important so that your publisher can include it in the metadata of the page, which is part of the HTML code.
- It will be very helpful for the readers and Google ranking if the article is divided with subheadings, as readers appreciate it more when they can read an article with ease.^{[3]
  X
  Expert Source
  
  Ryan Conway
  Marketing Expert
  Expert Interview. 17 March 2021.} As an important reminder, most people who browse the sites are only skim-reading on the internet. That is why with a subheading they are likely to finish the article and stay on the page for a longer period.
- Keywords and key phrases are words or phrases that people would use to search for information on the topic which you are about to write. For example, key phrases for an article on moving could be "packing and moving" or "loading a moving truck," while keywords could be "moving," "relocation," or "relocating."
- Key phrases and keywords are registered by "spiders," which are scripts that search engines send out to every page on the Internet. Spiders "crawl" across web pages and websites and analyze them for content and quality of content. One way they do this is by registering the keywords and key phrases to determine the subject of a page; but they also detect how often each keyword or phrases are used, whether a page is grammatically correct, and what types of inbound and outbound hyperlinks there are. Hyperlinks are links to other pages that are somehow relevant to your topic.
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Write your article.^{[4]
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- Make sure it's grammatically correct with no spelling mistakes.
- Give your article a title.
- Break it up into short paragraphs with subheaders.
- Use the most important keywords and key phrases as early in the article as possible, preferably in the first sentence, and in the first paragraph.
- Do not overuse keywords or key phrases. Intersperse them naturally throughout the text in the natural reading rhythm of the article. The recommended keyword density is 1-3%.^{[5]
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- Include the most important keywords and key phrases in titles and subheaders. Make sure you only add one H1 in the text (usually the title), it should contain the main keyword.^{[6]
  X
  Expert Source
  
  Ryan Conway
  Marketing Expert
  Expert Interview. 17 March 2021.}
- Use bullets to present your content as long paragraph do not sound appealing and use media files for better understanding of the article by the the users.
- If it makes sense in the text, put keywords and key phrases in bold or italics.
- If too many keywords are present on the content, Google search engine will assume that the keywords are stuffing. Do not make a rookie mistake and place those keyword phrases on the 155 - 200 words
- If the title includes the keyword phrase, the first sentence of the article should also have the keyword. To break the redundancy, try starting the article through a question. As the keyword is already inserted in the sentence, all you have to do is BOLD it. This will emphasize the keyword and it will make a huge effect on the Google algorithm as it scans the article.
- Similar to the first sentence, the keyword should also be present in the last sentence to emphasize the keywords more.
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Include hyperlinks in the article.^{[7]
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- Hyperlinks are links to another web page that is relevant to your topic. You can highlight a word or phrase and add the web address to which you want to link. Make sure every link is a quality website that offers sound information and easy navigation.
5
Build links to your article.
- Even if you have written a great article, you must let the world know about it. Simply, share a link to your new article on Facebook, Twitter or Tumblr and encourage friends to re-share it.
- Turning keywords into a clickable link allows Google search to emphasize the keywords more and it should be done at the beginning and end of an article where the keywords are mostly located.
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Make it easy to share the content
- Your content will rank better as a whole if Google can see it being shared on other sites. Sharing it yourself like in the "Build Links to your Article" step is a great way to start, but making it easy for other people to share can get you even more publicity!

Expert Q&A

Question

How can I improve my content quality?

Ryan Conway
Marketing Expert
Ryan Conway is a Marketing Expert and the Founder of Digital Tradesman, a digital marketing agency that helps builders, contractors, and tradesmen grow their business online. With over a decade of experience, he specializes in marketing, web design, and search engine optimization. Ryan holds a BS in Business Administration and Entrepreneurial Studies from Hartford University. He also studied Graphic and Web Design at the Boston University Center for Digital Imaging Arts. Ryan participated in Seth Godin’s altMBA in the winter of 2016.

Ryan Conway

Marketing Expert

Expert Answer

Try to include your main keyword phrase in at least 5 different spots on your website.
Question

How do I optimize keywords for SEO?

Ryan Conway
Marketing Expert
Ryan Conway is a Marketing Expert and the Founder of Digital Tradesman, a digital marketing agency that helps builders, contractors, and tradesmen grow their business online. With over a decade of experience, he specializes in marketing, web design, and search engine optimization. Ryan holds a BS in Business Administration and Entrepreneurial Studies from Hartford University. He also studied Graphic and Web Design at the Boston University Center for Digital Imaging Arts. Ryan participated in Seth Godin’s altMBA in the winter of 2016.

Ryan Conway

Marketing Expert

Expert Answer

Try to include your main keywords in the title or heading of your post so it pops up in search results.
Question

What techniques are good for SEO?

Ryan Conway
Marketing Expert
Ryan Conway is a Marketing Expert and the Founder of Digital Tradesman, a digital marketing agency that helps builders, contractors, and tradesmen grow their business online. With over a decade of experience, he specializes in marketing, web design, and search engine optimization. Ryan holds a BS in Business Administration and Entrepreneurial Studies from Hartford University. He also studied Graphic and Web Design at the Boston University Center for Digital Imaging Arts. Ryan participated in Seth Godin’s altMBA in the winter of 2016.

Ryan Conway

Marketing Expert

Expert Answer

Split your post into sections using headings and subheadings to help make your keywords more prominent.