This article was co-authored by Melissa Rodriguez and by wikiHow staff writer, Janice Tieperman. Melissa Rodriguez is a Marketing and Advertising Specialist and the Founder of Social Media Relations out of Los Angeles, California. With over 5 years of experience, she specializes in branding, content production, social media marketing, and public relations. Melissa holds BS degrees in Global Perspectives and Corporate Finance and Accounting from Bentley University.
There are 7 references cited in this article, which can be found at the bottom of the page.
This article has been viewed 20,035 times.
Shopify is a great way to bring your small business idea to life. However, this platform can be a bit daunting, especially if you don’t have a lot of e-commerce experience. Not to worry—we’ve outlined all your burning questions so you can put your best foot forward in your new business venture.
Steps
How do I run a successful Shopify store?
-
1Do the necessary groundwork before you launch. Take as much time as you need to develop your website. Also, market your store with paid campaigns and search engine optimization (SEO).[3]
-
2Create a social media presence. Social media is a great way to market yourself and network with potential customers. Along with your regular Shopify store, create profiles on popular sites, like Facebook, Twitter, and Instagram.[4]
-
3Put the customer first. Create a shopping environment that really appeals to potential customers, like reasonable prices and free shipping. Make their shopping experience even better with a mobile site that’s easy to navigate.[5]
Why do Shopify stores fail?
-
1Your products don’t fit the store’s niche. A successful store requires a lot of research and insight, and really understanding what your potential customers are looking for. If your store sells products that don’t meet the customers’ needs, then your shop won’t grow or succeed.[8]
-
2Your store isn’t trustworthy. Simple issues like spelling errors, low-quality product pictures, and differing fonts can make your store look sketchy and fake. When customers see these issues, they may not trust or shop from your store.[9]
-
3Customers don’t come back after making a purchase. Poor customer service and low customer satisfaction can really impact your store’s success. If you don’t respond to your customer’s issues efficiently, your shop may pay the price.[10]
References
- ↑ https://www.shopify.com/pricing
- ↑ https://www.shopify.com/blog/ecommerce-business-blueprint
- ↑ https://www.entrepreneur.com/article/246223
- ↑ https://www.entrepreneur.com/article/246223
- ↑ https://www.entrepreneur.com/article/246223
- ↑ https://www.ownr.co/blog/how-to-run-a-successful-shopify-store/
- ↑ https://www.shopify.com/blog/12936581-how-to-build-a-120k-per-month-ecommerce-brand-in-less-than-a-year
- ↑ https://medium.com/@info.identixweb/10-major-reasons-why-95-of-shopify-stores-fail-fba41f2afc8f
- ↑ https://medium.com/@info.identixweb/10-major-reasons-why-95-of-shopify-stores-fail-fba41f2afc8f