How to Add Google Analytics to Your Website

Google Analytics is a system designed by Google that tracks metrics or statistics of a particular website. By adding Google Analytics to your website, you can track the amount of visitors to your website, the keywords they used to find your website, the names of search engines or other websites that referred visitors to your website and more. Adding Google Analytics to your website may be useful if you want to increase traffic and improve conversion rates, among other metrics. Here are steps on how to add Google Analytics to your website.

Steps

  1. Image titled Add Google Analytics to Your Website Step 1
    1
    Sign up for Google Analytics. Visit www.google.com/analytics/ to sign up or sign in to Google Analytics with your Google username and password. Click on "Access Analytics" or click on "Create an account now" if you do not have a Google account.
    • Add your website information. If you are signing up for the first time, you will be required to type in your website address, an account name for your website, your country, and your time zone in addition to your contact information.
    • Accept the user agreement. You will be asked to read and accept the user agreement for Google Analytics before you can finish creating an account for Google Analytics.
    • Google Analytics is free to use.
  2. Image titled Add Google Analytics to Your Website Step 2
    2
    Access your tracking code. The tracking code is a string of HTML code you will copy and paste on every page of your website you want to track statistics for.
    • Locate the tracking code upon signing up for Google Analytics. After accepting the user agreement, you will be taken to a page that contains the HTML tracking code for your website.
    • Locate the tracking code upon logging in to your account. If you are already signed up for Google Analytics, you will be taken to the Overview page that shows your website accounts. Select the account you want and from the Actions column, click on Edit. In the top right section of the Main Website Profile Information box, click on "Check Status." You can find your tracking code underneath "Instructions for adding tracking."
    Advertisement
  3. Image titled Add Google Analytics to Your Website Step 3
    3
    Add the tracking code to your website. Copy the tracking code and paste it into the HTML of your web page just before the closing head tag.
  4. Image titled Add Google Analytics to Your Website Step 4
    4
    Verify your tracking code works properly. To make sure Google Analytics will begin tracking your website data, return to the Overview page that shows your website accounts. Select the account you want and from the Actions column, click on "Edit." In the top right section of the Main Website Profile Information box, click on "Check Status." In the Tracking Status Information box, you will be able to verify whether or not your tracking code was properly installed.
  5. Image titled Add Google Analytics to Your Website Step 5
    5
    Allow 24 hours for Google Analytics to begin tracking your website data.
  6. Image titled Add Google Analytics to Your Website Step 6
    6
    Decide what metrics you're going to use, and how they'll help you improve your website. Google Analytics has an overwhelming amount of information that it can provide to you about your website, and it's difficult to know which information is useful and what to do with it. Get useful information by asking yourself the questions you want answers to about your visitors, what they do when they visit your site, and what could be improved on your website.
    7. Advertisement

Community Q&A

  • Question
    How do you add Google Analytics to Instagram?
    Community Answer
    Community Answer
    You can put the link to your Google info in your description by clicking/ tapping the edit profile and going to the website bar and typing it in.
Advertisement

You Might Also Like

Add Google Analytics to BloggerHow to Add Google Analytics to Blogger: See Who Visits Your Blog
Find Your Google Analytics Code
How to
Find Your Google Analytics Code
Turn Off Google Safesearch
How to
Turn Off Google Safesearch
Sign Out of Your Google Account on All Devices at Once
How to
Sign Out of Your Google Account on All Devices at Once
Restore Google AuthenticatorHow to Restore Google Authenticator if You Lost or Reset Your Phone
Fix the "Google Play Store Has Stopped" Error
How to
Fix the "Google Play Store Has Stopped" Error
Google Sheets How to Insert Time in Cell Automatically4 Easy Ways to Add the Time and Date Automatically in Sheets
Write a Review on Google2 Ways to Write a Review on Google
Turn Off Google Ads
How to
Turn Off Google Ads
Get a Google Voice Phone NumberHow to Sign Up for a New Google Voice Phone Number
Make a Time Slot Sign Up Sheet on Google FormsHow to Make a Sign Up Sheet with Time Slots in Google Forms
Search by Image on GoogleReverse Image Search in Google Lens: Android, iPhone, & Desktop
Make a Google Account5 Easy Steps to Create a Google Account on Any Device
Do Google GravityHow to Do the Google Gravity Trick in Your Browser
Advertisement

Expert Interview

Thanks for reading our article! If you'd like to learn more about Computer Networking, check out our in-depth interview with Stan Kats.

References

  1. https://www.google.com/support/analytics/bin/answer.py?hl=en&answer=174894
  2. https://www.google.com/support/analytics/bin/answer.py?answer=161379
  3. https://en.wikipedia.org/wiki/Google_analytics
  4. https://www.google.com/support/analytics/bin/answer.py?answer=55603

About This Article

Stan Kats
Co-authored by:
Stan Kats
Cybersecurity Expert
This article was co-authored by Stan Kats. Stan Kats is the COO and Chief Technologist for The STG IT Consulting Group in West Hollywood, California. Stan provides comprehensive technology & cybersecurity solutions to businesses through managed IT services, and for individuals through his consumer service business, Stan's Tech Garage. Stan has over 7 years of cybersecurity experience, holding senior positions in information security at General Motors, AIG, and Aramark over his career. Stan received a BA in International Relations from The University of Southern California. This article has been viewed 252,207 times.
How helpful is this?
Co-authors: 22
Updated: March 24, 2023
Views: 252,207
Categories: Google Applications
Advertisement