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Chapter 12

Monopolistic Competition

Book Version 3
By Boundless
Boundless Economics
Economics
by Boundless
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Section 1
Monopolistic Competition
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Defining Monopolistic Competition

Monopolistic competition is a type of imperfect competition such that many producers sell products that are differentiated from one another.

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Product Differentiation

Product differentiation is the process of distinguishing a product or service from others to make it more attractive to a target market.

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Demand Curve

The demand curve in a monopolistic competitive market slopes downward, which has several important implications for firms in this market.

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Short Run Outcome of Monopolistic Competition

Monopolistic competitive markets can lead to significant profits in the short-run, but are inefficient.

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Long Run Outcome of Monopolistic Competition

In the long run, firms in monopolistic competitive markets are highly inefficient and can only break even.

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Monopolistic Competition Compared to Perfect Competition

The key difference between perfectly competitive markets and monopolistically competitive ones is efficiency.

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Efficiency of Monopolistic Competition

Monopolistic competitive markets are never efficient in any economic sense of the term.

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Advertising and Brand Management in Monopolistic Competition

Advertising and branding help firms in monopolistic competitive markets differentiate their products from those of their competitors.

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Monopoly
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