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Chapter 16

Social Responsibility and Ethics in Marketing

Book Version 3
By Boundless
Boundless Marketing
Marketing
by Boundless
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Section 1
Overview of Ethics
Ethics Training

Moral reasoning is the process in which an individual tries to determine what is right and what is wrong.

Defining Ethics

Ethics are the set of moral principles that guide a person's behavior.

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Blurring Ethical Lines

Ethical decisions involve judgments of facts and situations that are subject to interpretation and other influences.

The Manager's Role in Ethical Conduct

Employees can more easily make ethical decisions that promote a company's values when their personal values match the company's norms.

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Culture and Ethics

Culture reflects the moral values and ethical norms governing how people should behave and interact with others.

Section 2
Ethics in Marketing
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Issues in Marketing

A company must have ethical marketing policies to guide their pricing, advertising, research, and competitive strategies.

Section 3
Corporate Social Responsibility
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The Financial Value of Social Responsibility

CSR provides a financial return in the form of lower costs, higher revenue, and returns to investors.

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Types of Social Responsibility: Sustainability

One type of corporate social responsibility focuses on three key dimensions of sustainability—environmental, social, and economic.

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Types of Social Responsibility: Ecocentric Management

According to the ecocentric model of CSR, environmental protection and sustainability are more important than economic or social benefits.

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Arguments for and against Corporate Social Responsibility

Most arguments both for and against CSR are based on how a company's attempts to be socially responsible affect its bottom line.

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Introduction to Corporate Social Responsibility

Corporate social responsibility is a company's sense of obligation towards social and physical environments in which it operates.

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Types of Social Responsibility: Philanthropy

Philanthropic corporate social responsibility involves donating funds, goods, or services.

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Social Responsibility Audits

Social responsibility audits are a process of evaluating a corporation's social responsibility performance.

Section 4
Including Ethics in Strategic Planning
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Promoting Ethical Behavior through the Planning Process

Building ethics into strategic planning is an important consideration of upper management when setting organizational processes and objectives.

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Social Responsibility and Ethics in Marketing
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