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Boundless Marketing
Social Responsibility and Ethics in Marketing
Marketing Textbooks Boundless Marketing Social Responsibility and Ethics in Marketing
Marketing Textbooks Boundless Marketing
Marketing Textbooks
Marketing

Section 1

Overview of Ethics

Book Version 3
By Boundless
Boundless Marketing
Marketing
by Boundless
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5 concepts
Ethics Training

Moral reasoning is the process in which an individual tries to determine what is right and what is wrong.

Defining Ethics

Ethics are the set of moral principles that guide a person's behavior.

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Blurring Ethical Lines

Ethical decisions involve judgments of facts and situations that are subject to interpretation and other influences.

The Manager's Role in Ethical Conduct

Employees can more easily make ethical decisions that promote a company's values when their personal values match the company's norms.

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Culture and Ethics

Culture reflects the moral values and ethical norms governing how people should behave and interact with others.

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