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Chapter 12

Strategic Management

Book Version 10
By Boundless
Boundless Management
Management
by Boundless
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Section 1
Strategic Management
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What is Strategy?

A strategy is a plan of action designed to achieve a specific goal or series of goals within an organizational framework.

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The Importance of Strategy

Strategic management is critical to organizational development as it aligns the mission and vision with operations.

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Making Strategy Effective

Effective strategies must be suitable, feasible, and acceptable to stakeholders.

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Differences Between Strategic Planning at Small Versus Large Firms

The effectiveness of a strategy is heavily dependent upon the size of the organization.

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The Impact of External and Internal Factors on Strategy

Analysis of both internal factors and external conditions is central to creating effective strategy.

Section 2
External Inputs to Strategy
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Porter's Five Forces

Michael Porter, a leading business analyst and professor, identified five critical external factors that affect strategy in any industry.

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Limitations of the Five-Forces View

Like most models, Porter's Five Forces has advantages and limitations when applied to strategic planning processes.

The PESTEL and SCP Frameworks

PESTEL and SCP frameworks are models for understanding different industry and market factors that impact strategic management.

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Competitive Dynamics

Crafting an effective strategy requires understanding the competitive dynamics of the space in which the business operates.

Section 3
Internal Analysis Inputs to Strategy
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The Mission Statement

A mission statement defines the fundamental purpose of an organization or enterprise.

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Porter's Competitive Strategies

Michael Porter classifies competitive strategies as cost leadership, differentiation, or market segmentation.

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SWOT Analysis

A SWOT analysis allows businesses to assess internal strengths and weaknesses in relation to external opportunities and threats.

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Forecasting

Forecasting is the process of making statements about expected future events, based upon evidence, research, and experience.

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The Resource-Based View

In the resource-based view (RBV), strategic planning uses organizational resources to generate a viable strategy.

Section 4
Creating Strategy: Common Approaches
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Strategic Management

Strategic management entails five steps: analysis, formation, goal setting, structure, and feedback.

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Combining Internal and External Analyses

Using combined external and internal analyses, companies are able to generate strategies in pursuit of competitive advantage.

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Implementing Strategy

Strategic planning involves managing the implementation process, which translates plans into action.

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Maintaining Control

Controlling requires taking an aerial view of operational processes, identifying gaps and weaknesses to improve efficiency.

Section 5
Common Types of Corporate Strategies
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Growth Strategy

Growth platforms are specifically named initiatives selected by a business organization to fuel revenue and earnings growth.

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Consolidation Strategy

In business, consolidation refers to the mergers and acquisitions of many smaller companies into much larger ones for economic benefit.

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Global Strategy

Global strategy, as defined in business terms, is an organization's strategic guide to pursuing various geographic markets.

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Cooperative Strategy

A strategic alliance is a cooperation where each member expects the benefit from cooperation will outweigh the cost of individual efforts.

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E-Business Strategy

In the emerging global economy, e-business has become an increasingly necessary component of business strategy.

Section 6
The Planning Process
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Defining Strategic Planning

Strategic planning is concerned with defining company goals and determining the resources needed to achieve them.

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Benefits of Strategic Planning: Focus, Action, Control, Coordination, and Time Management

Planning enables companies to achieve efficiency and accuracy by coordinating efforts and managing time effectively.

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Overview of Inputs to Strategic Planning

Strategic plans can take the form of business or marketing plans, and consultants and industry experts are used in their development.

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Responding to Uncertainty in Strategic Planning

Uncertainty exists when there is more than one possible outcome; it is best managed using scenario-planning tools.

Section 7
Types of Plans
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Overview of Types of Strategic Plans

The broader overview of strategic plans, as well as the five subgroups within strategic planning, provide businesses with direction.

Section 8
Planning Tools
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Overview of Strategic Planning Tools

Strategists have developed a large array of tools useful in plan formulation, all of which provide unique insights and advantages.

Section 9
The Planning Cycle
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Planning a Project

Identifying stages in a project plan, complete with objectives, implementation, and assessment, is a primary responsibility of strategists.

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Strategic Management
  • Strategic Management
  • External Inputs to Strategy
  • Internal Analysis Inputs to Strategy
  • Creating Strategy: Common Approaches
  • Common Types of Corporate Strategies
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