Internal Analysis Inputs to Strategy

A mission statement defines the fundamental purpose of an organization or enterprise.

Michael Porter classifies competitive strategies as cost leadership, differentiation, or market segmentation.

A SWOT analysis allows businesses to assess internal strengths and weaknesses in relation to external opportunities and threats.

Forecasting is the process of making statements about expected future events, based upon evidence, research, and experience.

In the resource-based view (RBV), strategic planning uses organizational resources to generate a viable strategy.