How to Make a Great Student Council Campaign

Co-authored by Katie Styzek

Last Updated: March 4, 2023 References

If you feel that it's hard distinguishing yourself from the crowd, you may find yourself running a lackluster campaign. But by being consistent, catchy, having an exciting edge, and finding that "wow" factor, you'll leave your competition in the dust. This guide will help you find exciting ways to stand out beyond the uninspiring poster and the dull speech and give your campaign a much-needed boost.

Part 1

Part 1 of 4:

Being Consistent and Relevant

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Be consistent about who you are throughout the campaign. It won't help if you suddenly change the way you dress or act; people (especially people your age) can smell a phony and won’t react well to your obvious and sudden effort to be cool. What you can do is enhance that existing you, and ensure that it displays an aura of fairness, eloquence, transparency, and council-material.^{[1]
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- Be kind to all students instead of being good to only the popular ones.
- Show responsibility in class and answer questions. It will make other students look up to you.
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Find out what people actually want. Do some informal polling (get friends to help if you can) to find out if people want a new vending machine by the gym, a different lunch item in the cafeteria, another dance added to the calendar, etc. A clever campaign won’t do much for you if you have nothing to bring to the table.

Part 2

Part 2 of 4:

Keeping Your Slogans Catchy

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Think up a few catchy campaign slogans. Don't just write "Vote for Mario" on a poster and hang it above a drinking fountain. That's not going to help much. Think of something clever that will distinguish you from the other candidates.^{[2]
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Part 3

Part 3 of 4:

Making the Posters Exciting

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Produce eye-catching posters with compelling graphics. There are many ways to construct a poster, but you can do amazing things with Microsoft Office Publisher or a digital editing program like Adobe Photoshop (or one of its free alternatives like Pixlr or GIMP).^{[4]
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- Vary the size of your posters. Big ones go in the cafeteria, gymnasium, and other school hot spots. Smaller (letter size) posters can be posted on bulletin boards and distributed by hand.
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Have a clear, catchy headline. This is the most important part of the poster and should both stand out immediately and be visible from a distance. (Be sure to test the line of sight from various places around the poster.) If you’ve come up with a good campaign slogan, this should be the headline.^{[5]
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- Unless you’ve come up with a clever series of clearly interrelated slogans in the same theme, stick with just one. Repetition is key for being memorable, and being memorable is key for winning.
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Make your name very visible. Second to the headline, your name should be the most visible thing on the poster. (Slogan first: remember, your campaign should be about issues.) If one of your running mates has a similar first or last name, make extra sure your posters are a different style from his/hers and/or include a nickname.^{[6]
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Consider adding a photo of yourself. If people come to associate your face with your slogan, just walking around campus will suddenly become free advertising for you. However, you might only want to add photos on large posters in high-up places to avoid vandalism (not to mention higher printing costs).
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Keep it simple. The people at your school have enough reading to do as it is, so don’t hand out essays for them to slog through. Make your flyers and posters skimmable by bolding/highlighting keywords. Use bright, visible colours and avoid small, complicated, or numerous fonts.
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Avoid targeting a specific gender or demographic. Unless you think that a certain group will be key to your success (such as if there are several viable candidates with roughly even numbers and tapping into one group at school might give you an advantage), don’t make your aim too narrow. A sports-heavy theme might get the athletes on your side, but it will also exclude the average student, not to mention other clubs like band, glee, poetry, chess, etc.^{[7]
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Hang posters up around your school. Once you've settled on a few slogans that summarize your political platform, you could also make buttons and put decorations on your posters you need to disseminate those slogans to the electorate.^{[8]
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- Put your posters up as soon as possible. Getting a head start is important because it will separate you from everyone else. It also gives you a chance to claim creative ideas or important issues for your campaign before anyone else does.

Part 4

Part 4 of 4:

Finding the Wow Factor for Speeches

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Keep your speeches interesting. When you give your speech(es), focus on the issues and let your funny running mate provide the crack-ups. You might even want to do a joint speech where each time you cover a talking point, your friend chimes in with a joke. This back-and-forth will get people to pay attention and make your campaign more memorable.^{[9]
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- Read samples of other speeches to get a general knowledge of what should be in them. Humor is a good tactic, of course, but don’t overlook the important issues in your campaign.
- Pay attention to the words you use. Be persuasive, be clever, set the agenda, don't be arrogant, and don't brag. For example, instead of saying, "I'm a creative person," say, "I value creativity." A good closing sentence is also important. The last thing you say is what most people will remember. And don't forget to end your speech with a "Thank you."
- Improve your public speaking skills by joining an after-school club or a debate or oral communications class.^{[10]
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Memorize your speech; the confidence this will add to your recitation will go a long way in making people listen. Practice it in front of your friends, teachers, and family members. You can even practice in front of a mirror.^{[11]
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Vary the tone of your voice to emphasize keywords. Just because you memorized your speech thoroughly doesn't mean you should rattle it off in a coma-inducing monotone. In fact, being really familiar with your speech should allow you to read it confidently and with natural pauses and inflexions, as though you’re coming up with it on the spot.
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Be prepared to answer questions after your speech. Try to anticipate what people will ask.
- Things you might be asked include: Why are you running? What makes you different than the other candidates? How can you deliver on what you’re promising? Remember to have answers sorted out in your mind already.

Campaign Help

Sample Student Council Platforms

Sample Campaign Slogans

Sample Campaign Advice

Sample Poster

Sample Student Council Campaign Poster

Community Q&A

Question

What if you are not too popular, but still want to run? Should you go for it?

Community Answer

You should still run. A lot of potentials underestimate the number of students who vote based on who will do the best job in a position, instead claiming it's "just a popularity contest." Plus, depending on the size of your school, you could end up running unopposed for the position you want.
Question

What about if there is someone better than me?

Community Answer

Everybody has their strengths and weaknesses; nobody is "better" than you. Emphasize the areas you're strong in that your opponent lacks: grades, involvement in clubs or sports, community service, etc. Find ways to play up your advantages to illustrate how they would make you an effective leader and asset to the council.
Question

What should I do if I am nearly positive that my running mate will win?

Community Answer

Just be happy for them. Don't start to talk about them behind their back. Congratulate them.

Warnings

Don't be a puppet for your friends. Listen to their advice, but act in a reasonable manner.

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Don't try to harass the reputations of your fellow candidates. People will just see you as desperate and inadequate.

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Don't make unrealistic promises. For example, don't promise to reduce homework or eliminate school on Friday.

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