How to Make Money on Pinterest (Easy, Foolproof Strategies)

Last Updated: September 28, 2021 References

If you're interested in using strong visuals to market a product or service, Pinterest can be a great way to earn money. In addition to advertising your own products, you can also make commission by posting affiliate links for other products you enjoy. This wikiHow teaches you how you can earn money on Pinterest, and some best practices for expanding your reach.

Method 1

Method 1 of 2:

Ways to Earn

1
Get a Pinterest business account. If you want to advertise products and services to the largest possible audience, you'll want a business account. With a business account, you can create vibrant, far-reaching ads, include website and social media links in your profile, and access analytic information about how people interact with your pins.^{[1]
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- If you're already a Pinterest user, you can convert your existing account to a business account.
- If you want to create a new account for your business, you'll need to use a different email address than the one you used for your personal account.^{[2]
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Share pins for products you sell on your own website. If you're selling your products or services through your blog or on another site (such as Etsy), create product-specific pins with vibrant visuals that link to those products. You can then promote these pins on Pinterest to drive more traffic to your store.
- Product Pins are a special type of pin that lets people know the item in the pin is something they can buy. ^{[3]
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  Research source} When someone clicks a Product Pin, they'll be taken to your website so they can buy the item directly from you.
- Be sure to use relevant and trending hashtags, as well as descriptive keywords, in the details of your pin.
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Use affiliate marketing links for products you don't sell directly. As an affiliate, you'll get a personalized link for a store or brand that you can include in your pins—each time someone clicks the link and makes a purchase, you'll get commission. Many brands have their own affiliate programs—check your favorite brands' websites or contact them directly to find out.
- For example, if your niche is fashion, you could share photos of your best outfits and include your personal affiliate links in the description. If anyone clicks one of the links and buys one of the things you're wearing, you'll make commission on that sale.
- Amazon Affiliate Program lets you earn 10% commission on products people purchase when using your affiliate link. This covers everything on Amazon!
- Pinterest recommends using LIKEtoKNOW.it (formerly rewardStyle) to generate affiliate links for a variety of products.^{[4]
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Promote pins to new audiences. The best way to expand your reach is to use Pinterest's advertising features. You'll need to create an ad campaign, which you can do from your business account home page by clicking Ads > Create ad.^{[5]
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Research source} Once you've launched your campaign, you can create and promote pins that advertise the products and services you want to sell.

Method 2

Method 2 of 2:

Strategies for Success

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Know your audience. Who are you trying to reach? If you're not sure where to begin, check out this information about potential target audiences:
- According to Sprout Social, 80% of mothers in the United States, as well as 80% of all millennial women, are active on Pinterest.^{[6]
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- Half of all Pinterest users live in the United States, while others are spread out across the globe.
- About half of Pinterest users have an income of $100,000 or more per year.
- 89% of Pinterest users log on to Pinterest to find inspiration for things to buy.
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Cater to current trends in your niche. Don't forget about seasonal styles, ingredients, holidays, and other events—this type of content is always on trend.^{[7]
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- To find out what's trending now on Pinterest, visit https://trends.pinterest.com.
- Another helpful trend source is Pinterest Predicts, where experts predict the next trending topics. Its 2020 predictions were 80% accurate, so it's worth checking out.^{[8]
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Create pins that match your brand aesthetic. This could look like including your brand's logo on the images you create, or just sticking to a certain style or color scheme.
- Canva is a great tool for finding templates that will help you stay consistent. You can also use it to design logos and find royalty-free photos for your pins.
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Use a URL shortener when sharing affiliate and product links. Longer URLs can look clunky and unprofessional—using a URL shortener not only makes your links more aesthetically pleasing, but it will also help you track clicks to your website or affiliate link.^{[9]
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Build relationships with your followers. Above all, Pinterest is a social network. Respond to comments people leave on your pins. You can even highlight your favorite comments to make them stand out among others.^{[10]
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- It can also be helpful to engage with and leave friendly comments on other people's pins—just don't spam!
- Re-pin the ideas shared by your followers, as well as those in your target audience. Not only does this show that you support your community, but it can also attract new followers.