Marketing
Textbooks
Boundless Marketing
Introduction to Marketing
Introduction to Marketing
Marketing Textbooks Boundless Marketing Introduction to Marketing Introduction to Marketing
Marketing Textbooks Boundless Marketing Introduction to Marketing
Marketing Textbooks Boundless Marketing
Marketing Textbooks
Marketing
Concept Version 11
Created by Boundless

Marketing by Individuals and Firms

Ansoff Matrix

Ansoff Matrix

To portray alternative corporate growth strategies, Igor Ansoff presented a matrix that focused on the firm's present and potential products and markets (customers).

Source

    Boundless vets and curates high-quality, openly licensed content from around the Internet. This particular resource used the following sources:

    "Ansoff diversification."
    http://en.wikipedia.org/wiki/File:Ansoff_diversification.JPG Wikipedia Public domain.

Related Terms

  • target market
  • strategy
  • niche
  • personal selling
  • Subjects
    • Accounting
    • Algebra
    • Art History
    • Biology
    • Business
    • Calculus
    • Chemistry
    • Communications
    • Economics
    • Finance
    • Management
    • Marketing
    • Microbiology
    • Physics
    • Physiology
    • Political Science
    • Psychology
    • Sociology
    • Statistics
    • U.S. History
    • World History
    • Writing

    Except where noted, content and user contributions on this site are licensed under CC BY-SA 4.0 with attribution required.