Marketing is the creation, communication, and delivery of value as well as the management of customer relationships for a lifetime.
Consumer wants and needs should drive marketing decisions, and no strategy should be pursued until it passes the test of consumer research.
Product, placement, promotion, and price are four elements of the marketing mix crucial to determining a brand's unique selling proposition.
Customer-focused marketing is known as SIVA which provides a demand-centric alternative to the four P's supply side of marketing management.
The act of obtaining a desired object from someone by offering something of value in return is called the exchange process.
The key to building a strong stakeholder relationship is communicating effectively with all stakeholders.
Since the business environment is constantly changing and customer preferences keep evolving, marketers are required to adapt rapidly.
Marketing by firms compared to marketing by individuals differs greatly in terms of customization level and personal attention.
Marketing adds value to an organization by communicating relevant positioning and building long-term customer relationships.