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Concept Version 19
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Defining Marketing

Marketing Metrics Continuum

Marketing Metrics Continuum

The Marketing Metrics Continuum provides a framework for how to categorize metrics from the tactical to the strategic. By navigating this metrics continuum, from Activity-Based to Predictive, marketers can move toward more effective marketing measurement and align measurement and metrics with business outcomes.

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    "Marketing Metrics Continuum."
    http://en.wikipedia.org/wiki/File:Marketing_Metrics_Continuum.svg Wikipedia CC BY-SA.

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