Marketing Metrics Continuum
The Marketing Metrics Continuum provides a framework for how to categorize metrics from the tactical to the strategic. By navigating this metrics continuum, from Activity-Based to Predictive, marketers can move toward more effective marketing measurement and align measurement and metrics with business outcomes.
Source
Boundless vets and curates high-quality, openly licensed content from around the Internet. This particular resource used the following sources:
"Marketing Metrics Continuum."
http://en.wikipedia.org/wiki/File:Marketing_Metrics_Continuum.svg
Wikipedia
CC BY-SA.
