intangible

Examples of intangible in the following topics:

• Intangibility

  • A defining characteristic of a service is that it is intangible – it is not something physical that you can see, touch, or taste.
  • Teachers provide a service that is intangible.
  • Because of service intangibility, consumers are less likely to switch brands or try new ones.
  • Given the intangibility of services, marketing them becomes a particularly challenging and yet extremely important task.

• Services as Products

  • Services can be alternatively defined as products, such as a bank loan or a home security, that are to some extent intangible.
  • If totally intangible, they are exchanged directly from the producer to the user, cannot be transported or stored, and are almost instantly perishable.
  • They comprise intangible elements that are inseparable; they usually involve customer participation in some important way; they cannot be sold in the sense of ownership transfer; and they have no title.
  • Today, however, most products are partly tangible and partly intangible, so the dominant form is to classify them as either goods or services (all are products).
  • The dichotomy between physical goods and intangible services should not be given too much credence.

• Defining Product

  • An example of an intangible product is insurance.
  • An intangible product is a product that can only be perceived indirectly such as an insurance policy.
  • Services or ideas are intangible.
  • Break down the different components that make up tangible and intangible products

• Product, Placement, Promotion, and Price

  • In the case of services, the "product" is intangible, heterogeneous and perishable.
  • Since services are intangible in nature, most service providers strive to incorporate certain tangible elements into their offering to enhance customer experience.
  • Since the services hair salons are provide are intangible in nature they may incorporate certain tangible elements, such as exclusive hair products or a relaxing environment into their offering to enhance customer experience.

• Categories of Business Products

  • Business Services: Service businesses offer intangible goods or services and typically generate a profit by charging for labor or other services provided to government, other businesses, or consumers.

• Alternative Arrangements

  • Rather, institutions tend to satisfy somewhat esoteric, often intangible, needs.

• The Importance of Evaluating Marketing Performance

  • The intangible benefits of marketing – improving and enhancing brand awareness; educating customers and prospects about product benefits; and strengthening stakeholder relationships – make measuring its financial impact a perplexing and challenging process.

• SIVA: Solution, Incentive/Information, Value, and Access

  • The price of services is often based on value and not economic models, as services are intangible products that can't be priced based on the input of raw materials.
  • The price of services is often determined in this manner as services are intangible products that can't be priced based on the input of raw materials.

• Brand Equity

  • At the firm level - Brand equity can be studied as a financial asset by making a calculation of a brand's worth as an intangible asset.
  • For example, projective techniques can be commonly used to identify tangible and intangible attributes, attitudes, and various perceptions about the brand.

• Client-Based Relationships

  • Since the product is intangible, a large part of the customer's buying decision will depend on the degree to which he or she trusts the seller.