SWOT analysis
The SWOT analysis matrix illustrates where the company's strengths and weaknesses lie relative to factors in the market. Strengths and opportunities (the S and O of SWOT) are both helpful toward achieving company objectives, but strengths originate internally while opportunities originate externally. Similarly, weaknesses and threats (the W and T of SWOT) are harmful toward achieving objectives, but weaknesses originate internally and threats originate externally. Assessing all four points of the SWOT acronym ensures a thorough evaluation.
Source
Boundless vets and curates high-quality, openly licensed content from around the Internet. This particular resource used the following sources:
"File:SWOT%20en.svg%20-%20Wikimedia%20Commons."
http://commons.wikimedia.org/w/index.php?title=File:SWOT_en.svg&page=1
Wikimedia
CC BY-SA.
