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Forecasting

Quantitative vs. qualitative forecasting

Quantitative vs. qualitative forecasting

This flow chart compares quantitative and qualitative forecasting methods. Qualitative forecasting relies more on opinions than data and can employ market research, sales-force input, or a jury of executives. In contrast, quantitative forecasting relies more on objective, numerical data, and can look at chronological trends and statistical regression to infer cause-and-effect.

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  • scenario
  • forecast
  • planning
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