word of mouth

(noun)

Verbal means of passing of information.

Related Terms

  • freemium
  • premium
  • buzz
  • software
  • marketing
  • viral
  • time limit
  • communication
  • Promotion
  • business model

Examples of word of mouth in the following topics:

  • Word of Mouth

    • Word of mouth, or viva voce, is the passing of information from person to person by oral communication.
    • Storytelling is the oldest form of word-of-mouth communication where one person tells others of something, whether a real event or something made up.
    • An important area of marketing is called word-of-mouth marketing, which relies on the added credibility of person-to-person communication.
    • Word-of-mouth depends on the extent of customer satisfaction with the product or service and on the degree of its perceived value.
    • The relatively new practice of word-of-mouth marketing attempts to inject positive "buzz" into conversations directly.
  • Word of Mouth

    • Word of mouth, or viva voce, is the passing of information from person to person by oral communication.
    • Word of mouth, or viva voce, is the passing of information from person to person by oral communication.
    • Word of Mouth, verbally or electronically, is the most powerful marketing tool.
    • Word-of-mouth marketing (WOMM), also called word of mouth advertising, is an unpaid form of promotion—oral or written[1]—in which satisfied customers tell other people how much they like a business, product, service, or event.
    • It can be word-of-mouth delivered or enhanced by the network effects of the Internet.
  • The Growing Importance of Word of Mouth

    • Because of the increased role of sharing - or online "word of mouth" - the way many products and services are marketed has changed.
    • Because of the increased role of sharing - or online "word of mouth" - the way new products and services are marketed has changed, even though the aim of business in bringing economic and social values remain the same.
    • Moreover, this new "word of mouth" form of marketing can bring benefits to a company; such as:
    • This "relationship marketing" cements a bond of loyalty with customers which can protect them from the inevitable onslaught of competition.
    • Social media sites that allow sharing have brought about a new word of mouth form of marketing.
  • Methods of evaluating competitors

    • An understanding of the industry and the key success factors for the industry allows the entrepreneur to assess the performance of competitive firms.
    • The process starts with the identification of competitors.
    • Competitor information may come from a wide range of sources including visits to the competitor's place of operation, word-of-mouth from suppliers and other third parties, competitor's advertisements, newspaper archives, Internet searches, and public records.
    • Since the best indicator of future performance is past performance, the entrepreneur should pay close attention to the longevity and historical performance of competitors.
    • The methods for collecting information on management capability are similar to those used for collecting information on competitors—the firm should rely on word-of-mouth, the Internet (especially management ranking websites, such as www.joost.com), trade publications, civic organization, and industry events.
  • Highlighting the Main Points

    • In an ideal world, your listeners would cherish every word that comes out of your mouth, but in the real world, that's not going to happen.
    • Textual cues relate to the content of the speech: signal words and phrases, examples, anecdotes, and selections of text that appear on a slide or handout.
    • Fortunately, speakers can use visual cues to make their words "stick. " For examples of visual cues, just look at the page you are reading right now.
    • Spoken words can evaporate as soon as they leave your mouth, but written words stay in place--they're not going anywhere.
    • Signal words and phrases are designed to command attention.
  • Animal Characterization Based on Features of Embryological Development

    • Animals may be characterized by the presence of a coelom, formation of the mouth, and type of cell cleavage during embryonic development.
    • These two groups are separated based on which opening of the digestive cavity develops first: mouth (protostomes) or anus (deuterostomes) .
    • The word protostome comes from the Greek word meaning "mouth first. " The protostomes include arthropods, mollusks, and annelids.
    • Deuterostome originates from the word meaning "mouth second. " Deuterostomes include more complex animals such as chordates, but also some simple animals such as echinoderms.
    • Protostomes undergo spiral cleavage: the cells of one pole of the embryo are rotated and, thus, misaligned with respect to the cells of the opposite pole.
  • Mouth

    • The mouth has a variety of roles in human anatomy and sociology.
    • The mouth is the first portion of the alimentary canal.
    • Air is drawn in through the mouth to the trachea and lungs, and the lips and tongue form words.
    • llustration of the inside of a human mouth.
    • Describe the features of the mouth that play a role in digestion
  • Articulation and Pronunciation

    • The first act of speech is breathing, in which you get air into a storage chamber; second is phonation, the process by which you force air into vibration by the action of the vocal folds; third, resonation, in which your mouth,nose and throat cavities amplify the sound so you can hear it; and finally there is articulation, in which you modify the sound by movement of the teeth, tongue, and lips into recognizable patterns.
    • For example, the word water is composed of two syllables: wa and ter.
    • Syllables are often considered the phonological "building blocks" of words.
    • Similar terms include disyllable and disyllabic, for a word of two syllables; trisyllable and trisyllabic for a word of three syllables; and polysyllable and polysyllabic, which may refer either to a word of more than three syllables or to any word of more than one syllable.
    • The human pharynx is situated immediately below the mouth and nasal cavity, and above the esophagus and larynx.
  • Class Anthozoa

    • Members of the class Anthozoa display only polyp morphology and have cnidocyte-covered tentacles around their mouth opening.
    • The class Anthozoa includes all cnidarians that exhibit a polyp body plan only ; in other words, there is no medusa stage within their life cycle.
    • The mouth of a sea anemone is surrounded by tentacles that bear cnidocytes.
    • They have slit-like mouth openings and a pharynx, which is the muscular part of the digestive system that serves to ingest as well as egest food.
    • The adaptive benefit of the mesenteries appears to be an increase in surface area for absorption of nutrients and gas exchange.
  • Gustation: Taste Buds and Taste

    • The gustatory system, including the mouth, tongue, and taste buds, allows us to transduce chemical molecules into specific taste sensations.
    • Recently, umami, which is the Japanese word for "savory," was added to this list of basic tastes.
    • The salt receptor, NaCl, is arguable the simplest of all the receptors found in the mouth.
    • This Japanese word means "savory" or "meaty."
    • A cross-section of the human head, which displays the location of the mouth, tongue, pharynx, epiglottis, and throat.
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