communication

Marketing

(noun)

the concept or state of exchanging data or information between entities

Related Terms

  • stimuli
Business

(noun)

an instance of information transfer; a conversation or discourse

Related Terms

  • intranet
  • word of mouth
  • workspace
  • miscommunication
Management

(noun)

The concept or state of information exchange.

Related Terms

  • feedback
  • semiotic

(noun)

The exchange of information between entities.

Related Terms

  • feedback
  • semiotic

Examples of communication in the following topics:

  • Downward Communication

    • While downward communication may sometimes invite a response, it is usually one-directional rather than reciprocal–the higher-level communicator does not invite or expect a response from the lower-level recipient.
    • Whether informative or persuasive, effective downward communication results in the recipients taking action or otherwise behaving in accord with the communicators' expectation.
    • Business communication experts John Anderson and Dale Level identified five benefits of effective downward communication:
    • Ensuring effective downward communication is not necessarily an easy task.
    • Managers need to effectively communicate information to their subordinates; they do this through downward communication.
  • Defining Communication

    • Communication requires a sender, a message, and a recipient, although the receiver may not be present or aware of the sender's intent to communicate at the time of communication.
    • Communication requires that the communicating parties share some area of commonality.
    • Perhaps the most time-honored form of communication is storytelling.
    • Business communication encompasses marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management.
    • Many organizations have a communications director who oversees internal communications and crafts messages sent to employees.
  • Horizontal Communication

    • Horizontal communication, also called lateral communication, involves the flow of messages between individuals and groups on the same level of an organization.
    • Communication within a team is an example of horizontal communication; members coordinate tasks, work together, and resolve conflicts.
    • Horizontal communication occurs formally in meetings, presentations, and formal electronic communication, and informally in other, more casual exchanges within the office.
    • An organization that has relied on rigid, formal styles of communication in the past may find it difficult to switch to more employee-directed, horizontal communication.
    • Horizontal communication refers to any communication between employees at the same level of an organization
  • The Communication Process

    • Likewise, integrated marketing communications uses this communications process to persuade target audiences to listen and act on marketing messages.
    • Our ability to receive, communicate, and process information from other communicators and outside stimuli enables us to perceive the advertising and promotional messages central to integrated marketing communications.
    • The nature of the role directly affects the nature of communication.
    • Communication theory points to the fact that each communicator is composed of a series of subsystems.
    • The input subsystem permits the communicator to receive messages and stimulus from external sources as well as from other communicators.
  • Upward Communication

    • Upward communication is the transmission of information from lower levels of an organization to higher ones; the most common form is employees communicating with managers.
    • Upward communication is often made in response to downward communication; for instance, employees answering a question from their manager.
    • In this way, upward communication indicates the effectiveness of a company's downward communication.
    • The communication channel, or mode of sharing information, strongly influences the upward communication process.
    • The availability of communication channels affects employees' overall satisfaction with upward communication.
  • The Nature of Effective Communication

    • The goal of communication is usually to generate action, inform, create understanding, or communicate a certain idea or point of view.
    • Barriers to effective communication distort, obscure, or misrepresent the message and and fail to achieve the desired effect.
    • Effective communication only happens when the words and symbols used create a common level of understanding for both parties.
    • Communications have to take the potential barriers of an audience into account and tailor the message to reach them.
    • Define effective communication in the context of organizational challenges and barriers
  • Team Communication

    • Effective communication is often a key to the successful performance of team tasks.
    • A major part of teamwork is communication.
    • Norms typically emerge about preferred modes, frequency, and timing of communication.
    • When centralized, communication tends to flow from one source to all group members.
    • There are several barriers to effective communication within teams.
  • Community Contributions

  • Communism in the DPRK

  • Types of Communication: Verbal, Written, and Nonverbal

    • There are three main vehicles for communication: verbal, written, and non-verbal.
    • The most common vehicles for communication are oral, non-verbal, written, and electronic.
    • Written communication includes e-mail, memos, and reports.
    • Both oral and written communication can be conveyed electronically.
    • For example, telephone and web conferencing are two modes of oral communication, while e-mail and text messaging are examples of written communication.
Subjects
  • Accounting
  • Algebra
  • Art History
  • Biology
  • Business
  • Calculus
  • Chemistry
  • Communications
  • Economics
  • Finance
  • Management
  • Marketing
  • Microbiology
  • Physics
  • Physiology
  • Political Science
  • Psychology
  • Sociology
  • Statistics
  • U.S. History
  • World History
  • Writing

Except where noted, content and user contributions on this site are licensed under CC BY-SA 4.0 with attribution required.