Promotion

Examples of Promotion in the following topics:

• A Brief Definition

  • Promotion – how the producer communicates the value of its products – is one of the market mix elements.
  • Promotion – how the producer communicates the value of its products – is one of the market mix elements.
  • There are five elements an organization may choose to include in its promotional mix or promotional plan.
  • These elements are personal selling, advertising, sales promotion, direct marketing, and publicity.

• Promotional Objectives

  • Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, sometimes nicknamed swag or schwag, are articles of merchandise (often branded with a logo) used in marketing and communication programs.
  • They are given away to promote a company, corporate image, brand, product or event.
  • Fundamentally, however there are three basic objectives of promotion.
  • For example p romotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, sometimes nicknamed swag or schwag, are articles of merchandise (often branded with a logo) used in marketing and communication programs.
  • They are given away to promote a company, corporate image, brand, product or event.

• Employee Promotions

  • The opposite of a promotion is a demotion.
  • Internal promotions carry incentives that motivate employee efficacy and ambition.
  • A promotion might involve a higher designation.
  • An example would be a promotion from office manager to regional manager.
  • A promotion can (and often does) mean an increase in salary.

• Promotion Objectives

  • Promotion is to present information to consumers to increase demand and to differentiate a product.
  • Product promotion is the act of advertising a good or service with the goal of increasing sales.
  • Promotion is one of the five market mix elements: personal selling, advertising, sales promotion , direct marketing, and publicity.
  • Fundamentally, however there are three basic objectives of promotion.
  • There are different ways to promote a product in different media.

• Defining Promotion

  • Promotion is one of the primary elements used in the marketing mix.
  • When assembling a promotional plan, marketers typically employ one or more of the following five promotional subcategories: personal selling, advertising, sales promotion, direct marketing, and publicity (or public relations).
  • These communication tools serve as tactics within the promotional plan to accomplish objectives such as:
  • Promotional tactics such as reward programs are used by companies to increase sales and customer acquisition.
  • Describe how promotional tools work together to educate consumers and generate sales

• Trade vs. Consumer Promotions

  • Trade promotions are targeted toward retailers while consumer promotions are targeted toward consumers.
  • Trade promotions are targeted toward retailers while consumer promotions are targeted toward consumers .
  • Trade promotions are marketing activities executed between manufacturers and retailers.
  • Types of consumer promotions can include:
  • Differentiate between trade and consumer promotions relative to a product's marketing mix

• The Promotion Mix

  • There are five (sometimes six) main aspects of a promotional mix: Advertising, Personal selling, Sales promotion, Public relations, and Direct marketing.
  • There are five (sometimes six) main aspects of a promotional mix .
  • Advertising: Presentation and promotion of ideas, goods, or services by an identified sponsor.
  • Corporate image may be considered as a sixth aspect of promotion mix.
  • New Media is also sometimes considered an element of the promotion mix.

• Objectives of a Sales Promotion

  • Sales promotion is one of the many tools used in a retailer's promotional mix.
  • Sales promotion may be referred to as "below the line" or "point of sale. " For example, price reductions at the cash register or complimentary gifts with purchases all fall under sales promotional tactics.
  • Sales promotions can be directed to consumers, sales employees, or other retailers.
  • Some of these trade promotion activities are:
  • The distribution of coupons is a common sales promotion tactic to encourage customer sales.

• Sales Promotion

  • There are two types of sales promotions; consumer and trade.
  • A consumer sales promotion targets the customer while a trade sales promotion focuses on organizational customers that can stimulate immediate sales.
  • Consumers attract the greatest number of sales promotion devices.
  • One of the most common sales promotion techniques involves coupons.
  • Point-of-sale displays are in-store sales promotion techniques.

• A Brief Description

  • Promotion is one of the marketing mix elements, including personal selling, advertising, sales promotion, direct marketing, and publicity.
  • There are five components to a promotional or marketing mix (sometimes known as the Five P's).
  • Let's focus specifically on the promotion element of the marketing mix.
  • There are three basic objectives of promotion and these are:
  • There are different ways to promote a product in different areas of media.