psycho-graphics

(noun)

understanding how a certain group thinks .

Related Terms

Examples of psycho-graphics in the following topics:

  • Defining Consumers

    • Now, there is a trend in marketing to individualize the concept of "A Consumer. " Rather than generating broad demographic profiles and psycho-graphic profiles of market segments (which has been the norm), marketers are now starting to engage in personalized marketing, permission marketing, and mass customization.

  • Trends in Retailing

    • A retailer now offers detailed product, transaction and delivery information while the consumer provides data on buying behavior, taste, economic, psycho-graphic and demographic data.

  • Advertising

    • A target group or audience is defined through information gathered from focus groups, demographics and by psycho-graphics, i.e. statistics illustrating how a certain group thinks and ultimately buys.

  • Statistical Graphics

    • Statistical graphics allow results to be displayed in some sort of pictorial form and include scatter plots, histograms, and box plots.
    • Statistical graphics are used to visualize quantitative data.
    • Statistical graphics have been central to the development of science and date to the earliest attempts to analyse data.
    • Statistical graphics developed through attention to four problems:
    • Since the 1970s statistical graphics have been re-emerging as an important analytic tool with the revitalisation of computer graphics and related technologies.

  • Solving Systems Graphically

    • This is the graphical method.
    • Shown graphically, a set of equations solved with only one set of answers will have only have one point of intersection, as shown below.
    • Before successfully solving a system graphically, one must understand how to graph equations written in standard form, or $Ax+By=C$.
    • You can always use a graphing calculator to represent the equations graphically, but it is useful to know how to represent such equations formulaically on your own.
    • This is an example of a system of equations shown graphically that has two sets of answers that will satisfy both equations in the system.

  • Comparing Motivation to Emotion

    • Once they are satisfied in an adequate manner, we then deal with the higher needs which tend to be more psycho-social and culturally influenced.
    • Emotion, in comparison, is the complex psycho-physiological experience of an individual's state of mind as it is interacting with biochemical (internal) and environmental (external) influences.

  • References

    • Cheshire, CT: Graphics Press.

  • Adding and Subtracting Vectors Graphically

    • Vectors may be added or subtracted graphically by laying them end to end on a set of axes.
    • Since vectors are graphical visualizations, addition and subtraction of vectors can be done graphically.
    • The graphical method of vector addition is also known as the head-to-tail method .
    • The first lesson shows graphical addition while the second video takes a more mathematical approach and shows vector addition by components.

  • A Graphical Interpretation of Quadratic Solutions

    • The roots of a quadratic function can be found algebraically or graphically.
    • Let's solve for its roots both graphically and algebraically.
    • Notice that these are the same values that when found when we solved for roots graphically.
    • Solve graphically and algebraically.
    • We have arrived at the same conclusion that we reached graphically.

  • Identifying Prospects

    • Other data companies use to build customer profiles include psycho-demographic characteristics such as age, sex, profession, personal interests, and buying habits.