audience

Communications

(noun)

One or more people within hearing range of some message; for example, a group of people listening to a performance, speech etc. ; the crowd attending a stage performance.

Related Terms

  • Audience Analysis
  • Audience-centered Approach
  • Audience
  • anecdote
  • audience analysis
  • Audience-centered
  • selective exposure
  • demographic
  • persuade
  • pathos
  • topic

(noun)

A group of people within hearing; specifically a group of people listening to a performance, speech etc.; the crowd seeing a stage performance.

Related Terms

  • Audience Analysis
  • Audience-centered Approach
  • Audience
  • anecdote
  • audience analysis
  • Audience-centered
  • selective exposure
  • demographic
  • persuade
  • pathos
  • topic
Writing

(noun)

The readership of a book or other written publication.

Related Terms

  • argument
  • viewpoint
  • purpose
  • verification
  • expertise
  • motivation
  • thesis

Examples of audience in the following topics:

  • Tailor Complexity to Your Audience

    • An important component of effective informative speaking is knowing how to tailor the complexity of the speech to the audience.
    • One way to deliver an effective informative speech and ensure that the audience leaves your speech informed is to tailor the complexity of the speech to the specific audience.
    • Never presume that your audience has a lot of background knowledge on your subject, but also don't assume they know nothing.
    • Conversely, consider delivering a speech on the same topic to an audience of college students.
    • Tailor the complexity of your speech to the specific audience you will be delivering it to.
  • The Benefits of Understanding Your Audience

    • The audience may be small or it may be a large public audience.
    • In order to prepare, it is important to know about the audience and adapt the message to the audience.
    • We call this approach audience-centered.
    • In public speaking, you are speaking to and for your audience; thus, understanding the audience is a major part of the speech making process.
    • In audience-centered speaking, getting to know your target audience is one of the most important tasks that you face.
  • Make Adjustments

    • Apply knowledge about the audience to adjust the message before speaking.
    • A public speakers can use information about the audience to adapt his or her message to the particular audience while preparing the speech.
    • In what ways is the speaker similar to the audience?
    • With a larger face-to-face audience, a speaker may want to use an audience response system (ARS) , also known as a clicker, to determine what the audience understands or what their current opinions are.
    • An audience response system for use during a speech.
  • What to Do with Your Knowledge

    • When the speaker takes an audience-centered approach to speech preparation, she focuses on the audience and how it will respond to what is being said.
    • In essence, the speaker wants to mentally adopt the perspective of members of the audience in order to see the world as the audience members see it.
    • What do you and your audience have in common?
    • You can use your analysis to create what is called a "theoretical, universal audience. " The universal audience is an imagined audience that serves as a test for the speaker.
    • Imagine in your mind a composite audience that contains individuals from the diverse backgrounds you have discovered in your audience analysis.
  • Identifying the Stakes by Identifying Your Audience

    • Before you begin writing, you must identify your target audience .
    • While your actual audience may consist of one person—for instance, your instructor—you should still think of your instructor as representative of a wider audience.
    • After identifying your audience, consider why this audience might care about your topic.
    • " To relate your argument to your audience, ask these questions:
    • Why does the truth or falsity of my argument matter to my audience?
  • Interaction in Public Speaking

    • Often, these citizens will be seated in the audience.
    • This further involves your audience with your message.
    • Your non-verbal interaction with your audience consists largely of body-language cues.
    • Engage your audience by interacting with them instead of just speaking at them.
    • Use verbal and non-verbal audience interaction to keep your audience engaged and involved with your speech
  • Audience

    • Age: What age ranges will be in your audience?
    • What is the age gap between you and your audience members?
    • Gender: Is your audience mostly women?
    • It is important to consider your gender and your audience, as the gender dynamic between you and your audience can impact the ways in which your speech may be received.
    • Your audience is the most important element of your speech.
  • Choosing the Main Points

    • Follow the first commandment of public speaking: Know Thy Audience.
    • Before you choose your main points, answer these questions about the audience:
    • How can I show the audience that my main points are relevant and useful?
    • It's not a free pass--a homogeneous audience is not a captive audience.
    • What can your speech offer that the audience won't find elsewhere?
  • Utilizing Devices to Enhance Audience Understanding

    • Visual aids, microphones, video screens, and/or a podium can help enhance audience understanding.
    • A podium can help an audience understand a speech.
    • Amplification is important to make sure that the entire audience can hear the speech properly.
    • Video screens are beneficial for an audience, especially those who are seated in a large venue.
    • When determining the type of visual aids needed for a speech, the speaker needs to consider the subject matter, audience, and venue so that the right materials are used to enhance audience understanding.
  • Employ Empathy and Sensitivity

    • Appealing to the empathy and sensitivity of the audience is broadly termed an emotional appeal.
    • They are an attempt to make the audience feel something, and in the process, be persuaded by the speech .
    • Appeals to empathy and sensitivity can create a sense of connection and trust between you and the audience.
    • Audiences loathe feeling manipulated, so an audience that senses inauthentic motives will strongly reject both the appeal and the speaker.
    • Emotional appeals seek to cause members of the audience to feel a certain way.
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