selective exposure

(noun)

The selective exposure theory is a concept in media and communication research that refers to individuals' tendency to favor information that reinforces pre-existing views while avoiding contradictory information.

Related Terms

  • audience

Examples of selective exposure in the following topics:

  • Expect Selective Exposure

    • Physical characteristics, age, and more hold power to sway perception, luring people into habits of selective exposure.
    • Selective exposure influences and family, friends, co-workers, even skilled professionals like doctors.
    • Selective exposure can affect the decisions people make because people may not be willing to change their views and beliefs.
    • Selective exposure can interfere or prevent the gathering of new information.
    • Selective exposure is prevalent in both groups of people and individually.
  • Formatting Tips

    • Templates: You may either select an existing template or design your own.
    • Select fonts that are good for projecting, not ones that are just good for printing.
    • You can also combine two different shapes by selecting one and then selecting and dragging another into it for a custom image.
    • Video and Audio: You can search and select video in different media formats.
    • Just click to select the video/audio and insert where you want them to play on the slide.
  • Your Areas of Interest

    • Consider areas that you are interested in when trying to select a topic for your speech.
    • When trying to select the right topic for your speech, consider any areas that you are interested in.
    • Select your topic from an area in which you have an interest but are not yet an expert
  • Your Areas of Expertise

    • When selecting a topic consider areas in which you have expertise.
    • When trying to select a topic for your speech consider any areas in which you are an expert.
  • Ways of Thinking About Language

    • When writing your speech, it's imperative that each and every word is carefully selected for inclusion in your speech.
    • What have you, from all the other people who could speak, been selected?
    • Thinking about what you want to achieve informs how you can establish a plan, that is, select the right language, to achieve that goal.
  • Choosing the Right Visual Aid

    • One way to make your presentation memorable is through the use of visual aids; select aids that are appropriate to the point that you wish to illustrate.
    • Select visual aids that are appropriate to the point that you wish to illustrate or clarify.
  • Brainstorming

    • In addition to these other methods of finding and selecting the right topic, brainstorming is an effective means for generating potential speech topics.
    • Brainstorming is one of many ways to help you find and select the best topic for your speech.
  • The Elements of a Slide

    • Titles and sub-titles: After first opening PowerPoint to start a new presentation using the Blank Presentation Template, the user can select a title and sub-title for the presentation, using one of a variety of fonts and colors.
    • They can also select the font style, size, and content to support their message.
  • The Importance of Language

    • Carefully select each individual word in your speech.
    • These are all important questions to consider as you select the words in your speech.
  • Hold the Audience's Attention

    • To hold the audience's attention, consider their readiness to perceive, the selection of stimuli, and how to maintain current awareness.
    • To hold the attention of the audience, a public speaker should consider three important aspects of the process of perception: readiness to perceive, selection of certain stimuli for focus of attention, and state of current awareness.
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