Audience-centered

(adjective)

Audience-centered contrasts with speaker-centered. When preparing a message the source analyzes the audience in order to adapt the content and language usage to the level of the listeners.

Related Terms

  • Audience Analysis
  • Audience-centered Approach
  • Audience
  • audience analysis
  • audience

Examples of Audience-centered in the following topics:

  • The Benefits of Understanding Your Audience

    • The audience may be small or it may be a large public audience.
    • In order to prepare, it is important to know about the audience and adapt the message to the audience.
    • We call this approach audience-centered.
    • In public speaking, you are speaking to and for your audience; thus, understanding the audience is a major part of the speech making process.
    • In audience-centered speaking, getting to know your target audience is one of the most important tasks that you face.
  • What to Do with Your Knowledge

    • When the speaker takes an audience-centered approach to speech preparation, she focuses on the audience and how it will respond to what is being said.
    • In essence, the speaker wants to mentally adopt the perspective of members of the audience in order to see the world as the audience members see it.
    • What do you and your audience have in common?
    • You can use your analysis to create what is called a "theoretical, universal audience. " The universal audience is an imagined audience that serves as a test for the speaker.
    • Imagine in your mind a composite audience that contains individuals from the diverse backgrounds you have discovered in your audience analysis.
  • Career Benefits: Advancement

    • One caveat: you still need to do a thorough audience analysis.
    • If you don't connect your personal story to bigger issues that affect the audience, you will seem self-centered and irrelevant.
    • You can get more mileage out of speaking engagements if you initiate conversations with other speakers and audience members.
  • Physical Context

    • Consider physical contexts—traditional face-to-face with co-located audience versus delivery via videoconference to remote audience(s).
    • You can prepare for three different contexts--face to face with co-located audience , a speaker with live audience to remote audiences and a speaker with no live audience to different remote locations by video conferencing technology .
    • What is the anticipated size of the audience and the arrangement of seating?
    • Kevin Moran, speaks by video conference to The Center for Aviation Technical Training (CNATT)
    • Kevin Moran, commander, Naval Personnel Development Command (NPDC) Norfolk, Va., speaks by video conference to The Center for Aviation Technical Training (CNATT)
  • Utilizing Devices to Enhance Audience Understanding

    • Visual aids, microphones, video screens, and/or a podium can help enhance audience understanding.
    • A podium can help an audience understand a speech.
    • Amplification is important to make sure that the entire audience can hear the speech properly.
    • Video screens are often available at modern conference centers and auditoriums that can be synced with presentation devices.
    • When determining the type of visual aids needed for a speech, the speaker needs to consider the subject matter, audience, and venue so that the right materials are used to enhance audience understanding.
  • The Importance of Gathering Information

    • If you want the audience to trust your claims, back them up.
    • Don't expect the audience to take your word for it, no questions asked.
    • However, everything changed for them last year: businesses reported that sales were up, and a few new businesses opened in the center of town, creating new jobs.
    • The mayor of Springfield credits the change to a new parking garage near the city center, which eased the parking shortage and brought more people into town on weekends.
    • Different audiences have different needs.
  • Tailor Complexity to Your Audience

    • An important component of effective informative speaking is knowing how to tailor the complexity of the speech to the audience.
    • One way to deliver an effective informative speech and ensure that the audience leaves your speech informed is to tailor the complexity of the speech to the specific audience.
    • Never presume that your audience has a lot of background knowledge on your subject, but also don't assume they know nothing.
    • Conversely, consider delivering a speech on the same topic to an audience of college students.
    • Tailor the complexity of your speech to the specific audience you will be delivering it to.
  • Make Adjustments

    • Apply knowledge about the audience to adjust the message before speaking.
    • A public speakers can use information about the audience to adapt his or her message to the particular audience while preparing the speech.
    • In what ways is the speaker similar to the audience?
    • With a larger face-to-face audience, a speaker may want to use an audience response system (ARS) , also known as a clicker, to determine what the audience understands or what their current opinions are.
    • An audience response system for use during a speech.
  • Interaction in Public Speaking

    • Often, these citizens will be seated in the audience.
    • This further involves your audience with your message.
    • Your non-verbal interaction with your audience consists largely of body-language cues.
    • Engage your audience by interacting with them instead of just speaking at them.
    • Use verbal and non-verbal audience interaction to keep your audience engaged and involved with your speech
  • Audience

    • Age: What age ranges will be in your audience?
    • What is the age gap between you and your audience members?
    • Gender: Is your audience mostly women?
    • It is important to consider your gender and your audience, as the gender dynamic between you and your audience can impact the ways in which your speech may be received.
    • Your audience is the most important element of your speech.
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