Business
Textbooks
Boundless Business
Marketing Communications
Promotion
Business Textbooks Boundless Business Marketing Communications Promotion
Business Textbooks Boundless Business Marketing Communications
Business Textbooks Boundless Business
Business Textbooks
Business
Concept Version 8
Created by Boundless

Promotion Strategies

Marketing Metrics Continuum

Marketing Metrics Continuum

The Marketing Metrics Continuum provides a framework for how to categorize metrics from the tactical to strategic. By navigating this metrics continuum, from Activity-Based to Predictive, marketers can move towards more effective marketing measurement and align measurement and metrics with business outcomes.

Source

    Boundless vets and curates high-quality, openly licensed content from around the Internet. This particular resource used the following sources:

    "Marketing Metrics Continuum."
    http://en.wikipedia.org/wiki/File:Marketing_Metrics_Continuum.svg Wikipedia CC BY-SA.

Related Terms

  • brand
  • corporate image
  • Subjects
    • Accounting
    • Algebra
    • Art History
    • Biology
    • Business
    • Calculus
    • Chemistry
    • Communications
    • Economics
    • Finance
    • Management
    • Marketing
    • Microbiology
    • Physics
    • Physiology
    • Political Science
    • Psychology
    • Sociology
    • Statistics
    • U.S. History
    • World History
    • Writing

    Except where noted, content and user contributions on this site are licensed under CC BY-SA 4.0 with attribution required.