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Section 1

Promotion

Book Version 6
By Boundless
Boundless Business
Business
by Boundless
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7 concepts
Word of Mouth

To promote and manage word-of-mouth communications, marketers use publicity techniques to achieve desired behavioral response.

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Digital Marketing

Digital marketing is the use of internet connected devices to engage a customer with online advertising to promote products and services.

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Sampling

Sampling involves providing a sample of a consumer product to consumers so that they may try said product before committing to a purchase.

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Promotion Strategies

Promotion strategies differ depending on the individual business or product, but all strive to increase product demand and awareness.

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The Promotion Mix

There are five (sometimes six) main aspects of a promotional mix: Advertising, Personal selling, Sales promotion, Public relations, and Direct marketing.

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A Brief Description

Promotion is one of the marketing mix elements, including personal selling, advertising, sales promotion, direct marketing, and publicity.

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Promotion Objectives

Promotion is to present information to consumers to increase demand and to differentiate a product.

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