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Chapter 1

Introduction to Business

Book Version 6
By Boundless
Boundless Business
Business
by Boundless
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Section 1
What Is a Business?
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The Goals of a Business

The primary purpose of a business is to maximize profits for its owners or stakeholders while maintaining corporate social responsibility.

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Benefits of Organization

Organization helps businesses achieve focus and success in reaching their goals.

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Addressing Market Needs

In today's business environment, ascertaining market needs is vital for a firm's future viability, and even existence, as a going concern.

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Profit and Value

Profit is equal to a firm's revenue minus its expenses, while value is the present value of the firm's current and future profits.

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Profit and Stakeholders

A stakeholder is any group or individual who can affect or who is affected by achievement of a group's objectives.

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The Role of the Nonprofit

Nonprofits play a vital role in society by focusing resources and providing services to community needs without regard to profit.

Section 2
The Business Environment
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The State of the Economy

Despite recent economic woes, America's economy remains the world's largest and most diverse.

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The State of Technology

The constant evolution of technology offers both considerable opportunity and risk to businesses across all industries.

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The State of Competition

Current competition can be examined through market dominance, mergers and acquisitions, public sector regulation, and intellectual property.

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The Social Environment

Businesses must consider their social environment, since their actions have repercussions that echo throughout society.

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The State of Global Business

Global business is changing and evolving quickly due to demographic and technological trends.

Section 3
Trends in American Business
Productivity Gains in Agriculture

During the second agricultural revolution, U.S. agricultural productivity rose fast, especially due to the development of new technologies.

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Productivity Gains in Manufacturing

In 2009, the United States was the world's largest manufacturer, with $2.33 trillion in output, more than Germany, France, India, and Brazil combined.

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Productivity Gains from Technology

Productivity improving technologies date back to antiquity, and have accelerated greatly of late.

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Service Economy Growth

Most of the U.S. economy is classified as services as of 2011 (agriculture 1.2%, industry 22.1%, services 76.7%).

Section 4
Introduction to Entrepreneurship
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The Goals of Entrepreneurs

The goals of entrepreneurs are varied and individualized but can include the achievement of independence, financial success, or social change.

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Benefits of a Small Organization

In general, small firms have greater flexibility than larger firms and capacity to respond promptly to industry or community developments.

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Entrepreneurship and the Economy

Creativity and entrepreneurship are needed to combine inputs in profitable ways, resulting in large scale economic growth/development.

Section 5
Learning Business Topics
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Context and Current Events

There are two main ways to learn business topics: problem-based and team-based learning.

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Business Cases and Examples

The teaching approach of presenting students with a case and putting them in the role of a decision maker is known as the case method.

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Application of Knowledge

A business game (also called business simulation game) refers to a simulation game that is used as an educational tool for teaching business.

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Boundless Business by Boundless
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Chapter 1
Introduction to Business
  • What Is a Business?
  • The Business Environment
  • Trends in American Business
  • Introduction to Entrepreneurship
  • Learning Business Topics
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Chapter 2
Economics and Business
  • Introduction to Economic Systems
  • Businesses Under Capitalist Systems
  • Measuring Economic Performance
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