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The Business Environment
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Concept Version 9
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The State of Global Business

Global business is changing and evolving quickly due to demographic and technological trends.

Learning Objective

  • Identify how the Internet, a swelling global middle class, and the tottering global finance system has generated a new global business environment


Key Points

    • In the last five years over 50% people in the developed world have used the internet as their preferred source for news and entertainment, banking, shopping, and communications. They also use the internet to conduct basic business processes. This has created a new social business environment.
    • Some two billion people have joined the ranks of the rising global middle class. This has placed material resources under increasing supply pressure. Furthermore, the global finance system has tottered to the brink of chaos with debt and employment issues, and rising global food and energy prices.
    • All of the recent economic and technological changes generated an entirely new global business environment, and an emerging new global economy, with new rules, new patterns of costs, new methods of work, new risks, new opportunities, and new horizons for growth, evolution and change.

Terms

  • business environment

    the system within which companies exist

  • debt

    Money that one person or entity owes or is required to pay to another, generally as a result of a loan or other financial transaction.

  • employment

    The work or occupation for which one is used, and often paid.

  • internet

    The Internet, the largest global internet.


Full Text

In the last five years, over 50% of the general public throughout the developed world have begun to use the internet as their preferred source for news and entertainment, as well as their preferred support for the conduct of banking, shopping, and personal and business communications.

They are also increasingly coming to use the internet to conduct many more basic business processes such as filing taxes and regulatory compliance forms, locating and initiating key business connections, coordinating work teams, and telecommuting. This has, almost overnight, created a new social business environment.

At the same time, in the material domain of life almost two billion people have joined the ranks of the rising global middle class as the developing economies of India and China have come fully on-line. This has placed every key material resource – energy, food, water, shelter, and the regenerative ecosystem itself – under rapidly increasing supply pressure.

These make inflation rates in developing countries stay at high levels. And amplifying all these social and material pressures, the global finance system has tottered to the brink of chaos with both Europe and North America facing unprecedented and unresolved debt and employment issues, with global food and energy prices doubling since just 2008.

All this has generated an entirely new global business environment, and an emerging new global economy, with new rules, new patterns of costs, new methods of work, new risks, new opportunities, and new horizons for growth, evolution and change.

And the trends that have created this new environment are all accelerating.

The Circular Flow of Business and the Economy

Refers to a simple economic model which describes the reciprocal circulation of business and the global economy.

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