positioning

Examples of positioning in the following topics:

• Skills for building positive relationships

  • Two key skills that promote positive relationships are negotiation and facilitation.

• Behavior Modification

  • Modifying behavior through reinforcement and environmental stimuli can increase positive actions and decrease negative actions in the workplace.
  • Reinforcement, both positive and negative, can be created via incentives or the removal and avoidance of negative stimuli. 
  • This is positive reinforcement.
  • Behavior can be promoted or demoted through strategic use of positive and negative reinforcements, as well as positive and negative punishments.

• Line and Staff Structure

  • This is an example of a staff position function.
  • While the staff departments may not directly contribute to the production of the firm like the line positions do, their services indirectly support the line positions.
  • Only later, as organizations grow in size, do they add staff positions.
  • This diagram features line and staff organizational structure, visually depicting the different non-linear levels of management and auxillary support staff positions in addition to line positions.
  • Explain the dynamics between the line managers and staff positions of a typical line and staff structure

• Alternative Philosophies

  • If an employee is not available, another can handle his/her position with similar efficiency.
  • A company that decides to us job rotation must consider both positive and negative effects.
  • The company may also benefit by having the ability to staff key positions within a company.
  • First, some positions within a company may not be eligible for rotation.
  • Certain positions within a company may be specialized due to technology or may require highly skilled workers.

• Promotional Objectives

  • A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.
  • A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.

• Delegation of Authority

  • A leader in a formal, hierarchical organization, who is appointed to a managerial position, has the right to command and enforce obedience by virtue of the authority of his position.
  • However, only authority of position has the backing of formal sanctions.
  • It follows that whoever wields personal influence and power can legitimize this only by gaining a formal position in the hierarchy, with commensurate authority.

• The Organization Chart

  • An organization chart outlines the structure of an organization and the relative relationships between various functions and positions.
  • An organization chart is a diagram that outlines the reporting structure of an organization and the relative relationships between the various organizational functions and their underlying jobs/positions.
  • A department or position yet to be created or currently vacant might be shown as a shape with a dotted outline.
  • Importance of the position may be shown both with a change in size of the shape in addition to its vertical placement on the chart.

• Word of Mouth

  • Some describe buzz as a form of hype among consumers, a vague but positive association, excitement, or anticipation about a product or service.
  • Positive "buzz" is often a goal of viral marketing, public relations, and of advertising on Web 2.0 media.
  • Information passed on to others by enthusiastic, positive, personal contacts takes on an authority and sense of urgency you seldom get from other forms of advertising or promotion.
  • Concepts Buzz Marketing buzz or simply "buzz" is a term used in word-of-mouth marketing—the interaction of consumers and users of a product or service serve to amplify the original marketing message.Some describe buzz as a form of hype among consumers, a vague but positive association, excitement, or anticipation about a product or service.
  • Positive "buzz" is often a goal of viral marketing, public relations, and of advertising on Web 2.0 media.

• Promotions

  • When a person receives a promotion, they are rewarded for good performance by receiving a higher rank or position in the organization.
  • A promotion is the advancement of an employee's rank or position in an organizational hierarchy system .A promotion may be an employee's reward for a good performance, such as a positive appraisal.
  • Before a company promotes an employee to a particular position, it ensures that the person is able to handle the added responsibilities by screening the employee with interviews and tests and giving them training or on-the-job experience.
  • In many companies and public service organizations, more senior positions have a different title: an analyst who is promoted becomes a principal analyst, an economist becomes a senior economist, and an associate professor becomes a full professor.
  • In many Western public service bodies, when a manager wants to promote an employee, they must follow a number of steps, such as advertising the position, accepting applications from qualified candidates, screening and interviewing candidates, and then documenting why they chose a particular candidate.

• Globalization: opportunities and threats to developing country business

  • Views of globalization in lower income countries, however, are more positive.
  • In sub-Saharan Africa, 56% of respondents thought, "growing global trade and business ties are very good for my country (Dollar, 2003). " In developing countries in Asia, 37% had a positive view of globalization, while only 28% of respondents in the United States and Western Europe had such a view (Dollar, 2003).
  • This section discusses the concept of globalization and its positive and negative implications for developing country business.