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Motivation Theories and Applications
Motivation Techniques in Practice
Business Textbooks Boundless Business Motivation Theories and Applications Motivation Techniques in Practice
Business Textbooks Boundless Business Motivation Theories and Applications
Business Textbooks Boundless Business
Business Textbooks
Business
Concept Version 10
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Behavior Modification

Modifying behavior through reinforcement and environmental stimuli can increase positive actions and decrease negative actions in the workplace.

Learning Objective

  • Differentiate between the various stimuli managers use to create or reinforce certain types of behavior


Key Points

    • Behavior modification is a central concept in organizational behavior, pulling from a wide variety of multidisciplinary perspectives such as psychology and sociology.
    • An important concern for creating a business is the environment, which will actively modify behavior in a variety of ways. Being able to proactively predict how a given environment may impact behavior is a great opportunity.
    • Reinforcement, both positive and negative, can be created via incentives or the removal and avoidance of negative stimuli. 
    • Punishments, such as demotions, are also used to avoid repeating undesirable past behaviors.

Terms

  • reinforcement

    The process which enables behavior with desirable consequences to be repeated.

  • stimuli

    An external force which generates a response or a reaction from something else


Full Text

Identifying how to keep employees interested and motivated in their work is a substantial aspect of organizational behavior. This area of business is uniquely combined with psychology and sociology to create an understanding of how people behave at work, and why. As an overview, there are a few key concepts which will help to frame motivational theory, and how it is commonly applied in the workplace.

Environment Matters

How people behave is largely impacted by how they interact with the world around them. As an organization, it's useful to consider how the structure of an office, and the availability of certain resources, may impact overall behavior of all employees. External forces that impact behavior are referred to as stimuli, and understanding what type of stimuli may modify behavior is useful in leading organizations.

Take an example of an open office environment, as compared to an environment of cubicles and individual offices. With easy access to privacy and walls between employees, tendencies toward individual work and decision-making via small groups and small meetings may be more likely compared to an office with long tables, no offices, and no walls. This is just a simple example of a cultural decision that will result in modified behavior. 

Reinforcement (Positive and Negative)

Behavior modification in organizational management is often linked with B.F. Skinner's contributions to the study of behavior. Reinforcement, both positive and negative, can be created via incentives or the removal and avoidance of negative stimuli. These influences on behavior are different than environmental influences because they are deliberately reactive to employee behaviors (as opposed to proactive or incidental). Hence the idea of reinforcing something deliberately, after it occurs.

Concepts like this tend to look much simpler in action than in theory. A simple example can be seen in the restaurant industry. A server might be motivated to perform better after receiving higher tips for exceptional service. This is positive reinforcement. On the other hand, a server might be motivated to perform better after his or her boss received negative feedback from an unhappy customer. This is negative reinforcement.

Punishment

Punishments, such as demotions, are also used to avoid repeating undesirable past behaviors. For example, a restaurant manager might require the server who makes the most mistakes (such as mixing up orders) to pick up the least desirable shifts. 

Operant Conditioning

Behavior can be promoted or demoted through strategic use of positive and negative reinforcements, as well as positive and negative punishments.

This is an excellent diagram, which quickly demonstrates the way in which operant conditioning via reinforcement (positive and negative) and punishment (positive and negative). In essence, behavior can be promoted or demoted through strategic use of positive and negative reinforcements, and positive and negative punishments.
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