loyalty

Examples of loyalty in the following topics:

• Long-Term Relationships: Satisfaction and Loyalty

  • Brand loyalty is more than simple repurchasing, however.
  • Such loyalty is referred to as "spurious loyalty. " True brand loyalty exists when customers have a high relative attitude toward the brand which is then exhibited through repurchase behavior.
  • This type of loyalty can be a great asset to the firm.
  • Brand loyalty is viewed as a multidimensional construct.
  • Fred Reichheld, one of the most influential writers on brand loyalty, claimed that enhancing customer loyalty could have dramatic effects on profitability.

• Two basic relationship types

  • A functional relationship is a long-term market exchange characterized by loyalty (Weitz, Castleberry, and Tanner, 2005).
  • Buyers often illustrate this loyalty for several reasons.

• The Importance of Customers

  • Similarly, every employee wants something from the business he or she serves (wages, training, respect) and every business wants something back from its employees (skill, labour, loyalty, honesty).

• Ouchi's Theory Z

  • Ouchi's theory focuses on increasing employee loyalty to the company by providing a job for life and focusing on the employee's well-being.
  • For Ouchi, Theory Z focused on increasing employee loyalty to the company by providing a job for life with a strong focus on the well-being of the employee, both on and off the job.
  • The desire, under this theory, is to develop a work force, which has more loyalty toward staying with the company for an entire career.

• Brand Management Strategies

  • Brand management is a wide and varied study of the various approaches organizations can take to maximize consumer awareness, engagement, retention, and loyalty.
  • Through creating a lasting impression and meaningful relationship with users, organizations can retain customers and create brand loyalty.
  • Brand loyalty simply means that customers, when making a purchase to fulfill a given need, will default to their brand of choice.
  • Multi-product Branding – The inverse of individual branding in some ways, multi-product branding allows companies like Samsung, Apple, Sony, and Virgin to focus consumer loyalty on the broader parent brand.

• Promotions

  • When the technique is used by producers, the goal is generally to attract customers to a product or brand and to encourage brand loyalty.

• Fringe Benefits

  • Companies who offer these types of work-life perks seek to raise employee satisfaction, corporate loyalty, and worker retention by providing valuable benefits that go beyond a base salary figure.

• Childcare

• Stakeholders: Consumers, Employees, and Shareholders

  • Understanding what causes are important to employees is usually the first priority because of the many interrelated business benefits that can be derived from increased employee engagement (i.e. loyalty, improved recruitment, increased retention, higher productivity, and so on).

• Activities in Marketing Departments

  • Services such as after sale services, maintenance services, and handling customer complaints provide satisfaction to customers and also helps in building product loyalty.