engagement

(noun)

In marketing, this is the degree to which individuals follow, discuss, comment on, and participate with a brand.

Related Terms

  • retenti
  • loyalty
  • Brand Manager
  • retention

Examples of engagement in the following topics:

  • Campaigning: Traditional Media, New Media, and Campaign Advertisements

    • Campaigns seek to actively engage with the media in order to present a particular image of the candidate.
    • In the 2008 campaign, Republican candidate Senator John McCain created a unique space to engage with journalists, inviting them to travel with him on his campaign bus, called "the Straight Talk Express," in reference to his engagement with journalists
    • Usually, the candidate's campaign manager is tasked with engaging with the media.
    • Campaign engagement with the media has changed again with the proliferation of social media.
    • The campaign relied heavily on social media to engage voters, recruit campaign volunteers and raise funds.
  • Improve Listener Engagement, Comprehension, and Memory

    • Sensory enhancements may help your audience to become more engaged and to better understand and remember your presentation.
    • Listeners will be more engaged if you understand your audience and tailor your sensory enhancements to them.
    • They will also help audience members pay attention, as it is easier to engage with visuals rather than simply with words .
    • Use engaging anecdotes, quotes, and examples as a part of your visual aid.
    • Discuss how sensory enhancements can improve listener engagement, comprehension, and memory
  • Interactive Leadership

    • Interactive leadership involves leaders' engaging followers to increase their understanding of tasks and goals.
    • Effective leadership requires communicating and engaging with followers.
    • Interactive leaders engage followers in a variety of ways.
  • Formulating the Hypothesis

    • In this hypothesis, the independent (causal) variable is civic engagement and the dependent variables (or effects) are the qualities of government.
    • All of these governments had similar institutions, but the regions had different traditions of civic engagement.
    • In southern Italy, politics were traditionally patrimonial, whereas in northern Italy, politics were traditionally more open and citizens were more engaged.
    • All of these governments had similar institutions, but the regions had different traditions of civic engagement.
    • In southern Italy, politics were traditionally patrimonial, whereas in northern Italy, politics were traditionally more open and citizens were more engaged.
  • Interaction in Public Speaking

    • Interaction in public speaking is vital to keeping your audience engaged and involved with your content and with you as speaker.
    • However, the most compelling speeches are those in which the speaker engages and interacts with his or her audience .
    • An involved and engaged audience is more likely to pay attention to you and connect with your words.
    • While you may not necessarily engage in a two-way dialogue with your audience, there are plenty of ways to interact with them verbally.
    • Use verbal and non-verbal audience interaction to keep your audience engaged and involved with your speech
  • Marital Residence

    • A scientific survey of over 1,000 married men and women in the United States found that those who moved in with a lover before engagement or marriage reported significantly lower quality marriages and a greater possibility for splitting up than other couples.
    • About 20% of those who cohabited before getting engaged had since divorced, as compared with only 12% of those who only moved in together after getting engaged and 10% who did not cohabit prior to the marriage.
    • A scientific survey of over 1,000 married men and women in the United States found that those who moved in with a lover before engagement or marriage reported significantly lower quality marriages and a greater possibility for splitting up than other couples.
    • About 20% of those who cohabited before getting engaged had since suggested divorce, as compared with only 12% of those who only moved in together after getting engaged and 10% who did not cohabit prior to the marriage.
  • Questions to Consider from the Scenario

    • Through interactive strategies such as brainstorming and discussion sessions, Kayla engaged the learners both as a class and in groups.
    • This personalized instruction engaged the participants.
    • Moreover, Kayla used multiple methods of presenting content and engaging the learners so that they were motivated and maintained attention throughout both face-to-face and online sessions.
  • Joint ventures and direct investment

    • A domestic firm may wish to engage in a joint venture for a variety of reasons; for example, General Motors and Toyota have agreed to make a subcompact car to be sold through GM dealers using the idle GM plant in California.
    • Multinational organizations may choose to engage in full-scale production and marketing abroad.
    • Organizations engaging in licensing or joint ventures do not own manufacturing and marketing facilities abroad.
  • Activity Theory

    • However, critics of activity theory state that it overlooks inequalities in health and economics that hinders the ability for older people to engage in such activities.
    • Also, some older adults do not desire to engage in new challenges.
    • Not only is activity beneficial for the community, but it engages older adults (both physically and mentally) and allows them to socialize with others.
    • Participating in activities from which they used to derive pleasure in the past, such as singing, helps older people stay active and engaged.
  • Benefits

    • Second, students are more likely to engage in invention and problem-solving when they learn in novel and diverse situations and settings.
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