  
  
 | 
 
  | 
  
 Volume 
          2: 
          Special Issue, November 2005 
COMMUNITY CASE STUDY 
Texas’ Community Health Workforce: From State Health
  Promotion Policy to Community-level Practice
Donna C. Nichols, MSEd, CHES, Cecilia Berrios, MA, Haroon Samar, MPH
Suggested citation for this article: Nichols DC, Berrios C, Samar H. Texas’
  community health workforce: from state health promotion policy to
  community-level practice. Prev Chronic Dis [serial online] 2005 Nov [date
  cited]. Available from: URL: http://www.cdc.gov/pcd/issues/2005/ 
  nov/05_0059.htm. 
PEER REVIEWED 
Abstract
Background 
  Imagine yourself in Texas as a newly arrived immigrant who does not speak 
  English. What would you do if your child became ill? How would you find a 
  doctor? When you find one, will the doctor speak your native language or understand 
  your culture? In a state of
  approximately 22 million people, many Texas residents, marginalized by poverty 
  and cultural traditions, find themselves in this situation. To help them, some
  communities across Texas offer the services of promotores, or community
  health workers, who provide health education and assist with navigating the
  health care system. 
Context 
  In 1999, Texas became the first state in the nation to
  recognize these workers and their contributions to keeping Texans healthy. This paper examines 
  a state health promotion policy that culminated in a
  training and certification program for promotores and the impact of
  this program on the lay health education workforce in Texas. 
Methods 
  In 1999, the Texas legislature established the 15-member Promotor(a)
  Program Development Committee to study issues involved in developing a
  statewide training and certification program. During its 2-year term, the
  committee met all six of its objectives toward establishing and maintaining a
  promotor(a) certification program. 
Consequences 
  By the end of December 2005, it is estimated that there
  will be more than 700 certified promotores in  Texas. State
  certification brings community health workers into the public health
  mainstream as never before. 
Interpretation 
Promotores, a community health safety net and a natural
  extension of the health and human services agencies, improve health at the
  neighborhood level. Certification brings renewed commitment to serving others
  and a distinction to those who have been the unsung heroes of public health
  for decades. 
Back to top 
Background
There are about 30 different names for lay individuals who
  provide community-level health services in the United States (1). In Texas,
  these lay health educators are called promotores or community health
  workers. The term promotores refers to lay health educators who
  provide services in particular along the Texas–Mexico border; the term community
  health worker (CHW) refers to lay health educators who practice anywhere
  in Texas. Promotores or CHWs are often vital in linking underserved and
  disenfranchised clients with essential health and human services. The
  uniqueness of their service lies in their ability to relate to clients through
  shared experiences drawn from living in the same communities. Firsthand
  knowledge of the barriers that affect the health of a community gives CHWs a
  stake in eliminating those barriers (2-5). Officially, Texas law defines a
  promotor(a)
  or CHW as a person who, with or without compensation, provides cultural
  mediation between communities and health and human services systems, informal
  counseling and social support, and culturally and linguistically appropriate
  health education; advocates for individual and community health needs; ensures
  that people get the health services they need; builds individual and community
  capacity; or provides referral and follow-up services (1). 
The role of a promotor(a) or CHW differs widely from
  community to community depending on the needs each community identifies. For
  example, CHWs may serve as interpreters for clients during physician visits, help
  clients identify benefits for which they are eligible, and assist them to 
  complete applications to receive benefits and services. As community
  leaders, they may empower their neighbors by organizing and motivating them to
  become actively involved in improving living conditions within their
  neighborhood. In the role of health educators, CHWs may inform their clients
  of ways to prevent illness and disease and teach them how to manage chronic
  diseases. Experience has shown that CHWs are a valuable resource for informing
  their neighbors and recruiting them to participate in social programs for which
  they qualify. 
In 1999, Texas became the first state in the nation to
  legislate a statewide voluntary promotor(a)or CHW training and
  certification program. As part of that legislation, the state established a
  committee under the direction of the Texas Department of Health (TDH) to study
  the feasibility and elements of such a program and make recommendations for
  its implementation. This paper describes the work of this committee and the
  resulting certification program for promotores and CHWs in Texas. 
Back to top 
Context
The process of  creating a statewide, state-supported training and
  certification program for promotores and CHWs involved three groups.
  First, in the mid-1990s, a series of meetings was held that brought together promotores
  or CHWs, a CHW alliance, community leaders, health
  professionals, and others interested in this public health work force from several southwestern border states. Second and also important were the promotor(a)
  organizations, formed to provide communication and sharing networks among promotora
  programs. One example is the South Texas Promotora Association, a loose federation of promotores 
    from 11  programs in the Lower Rio Grande Valley. One role of these 
    organizations was to advocate locally, regionally, and statewide for 
    recognition of their work. Third and finally, a group of state legislators, 
    all representing districts that form the border with Mexico, became catalysts for
  creating a formal means through which to recognize and legitimize promotores’
  work. All three of these groups helped to provide the context for the initial
  legislation (6). 
Back to top 
Methods
House Bill 1864, enacted by the 76th Texas Legislature in May
  1999, directed the TDH to establish a temporary committee to make
  recommendations on issues involved in the voluntary training and certification
  of promotores or CHWs (4). From this directive, the
   Promotor(a) Program
  Development Committee (PPDC) was formed. The PPDC was composed of 15 members,
  as provided for by the legislation: two promotores, two members of the
  general public, two employees of the TDH, seven representatives of designated
  colleges and universities in Texas, one representative of the Texas
  Workforce Commission, and one representative of the Texas–Mexico Border
  Health Services Delivery Project (7). The committee was charged with the 
  following six
  tasks:   
- Review and assess promotor(a) or CHW programs
      currently in operation around the state;
 
- Study the feasibility of establishing a standardized
      curriculum for promotores or CHWs;
 
- Study the options for certification of promotores or
      CHWs and the settings in which certification may be appropriate;
 
- Assess available methods to evaluate the success of 
    promotor(a)
      or CHW programs;
 
- Create, oversee, and advise local pilot projects
      established under this article, subject to the availability of
      appropriations;
 
- Evaluate the feasibility of seeking a federal waiver so
      that promotor(a) or CHW services may be included as a reimbursable
      service provided under the state Medicaid program (7).
 
 
The PPDC met monthly for 2 years and submitted a 
  report on its activities after 1 year. The committee’s
  work was completed in 2001. 
Back to top 
Consequences
Program review and assessment
The first charge, to review and assess promotor(a) or
  CHW programs currently in operation around Texas, required the PPDC members to
  identify programs that train and employ promotores or CHWs within their
  organizational networks. Using a Promotor(a) or CHW Workforce and
  Training Questionnaire, the PPDC found approximately 30 existing programs using
  some 300 promotores or CHWs as paid or unpaid, full-time or part-time staff.
  Promotores or CHWs were serving in neighborhood clinics, local health
  departments, community-based organizations, faith-based agencies, and
  university-sponsored activities. 
Curriculum development
The second charge asked PPDC members to study the feasibility
  of establishing a standardized curriculum for promotores 
  and CHWs. PPDC 
  members found that each existing training program uses its own curriculum, 
  which tends to focus on health specialties, organizational standards, and 
  other issues shaped by the needs of the community the program serves. These 
  curricula are as diverse in content and number of course hours as the programs
  themselves. Consequently, a promotor(a) or CHW may be well trained to
  work with the agency where training occurred but lack the skills required by a
  different agency. Moreover, the differences in training can lead to
  uncertainty as to what basic competencies potential employers can expect. 
The PPDC reviewed  state and national curricula and
  decided that implementation of standard curriculum guidelines, which instill
  portable skills, would ensure a common base of knowledge and guarantee certain
  basic skills. This standardized curriculum focused on eight core areas of competence 
  (1):  
- Advocacy
 
- Interpersonal relations
 
- Capacity building
 
- Communication
 
- Knowledge
 
- Organization
 
- Teaching
 
- Service coordination 
 
 
These competencies are critical to accomplishing community health
  improvement goals, including chronic disease prevention. 
Minimum standard learner-centered objectives were created for
  each competency. Stakeholder feedback was sought to make sure these objectives
  were realistic and representative of promotor(a) or CHW 
  daily activities. With this the state is better able to ensure uniformity and
  transferability of basic knowledge and skills regardless of where the
  promotor(a)
  or CHW practices (8). 
Public hearings were held in the cities of Arlington, El Paso, Houston, and Weslaco
  on proposed rules for the certification of promotores or CHWs.
  More than 150 individuals commented, with the majority being promotoras
  or CHWs who participated in the public hearings. A diverse group of
  organizational and political stakeholders were also represented, including
  representatives from colleges and universities, government agencies, and
  community health coalitions (2). The rules for certification adopted by the
  Texas Board of Health in July 2000 are the result of the combined input of the TDH, the PPDC, and the many community members who participated in the process.
  The rules serve as a blueprint for the training and certification program. 
Among other qualifications, a minimum of 160 course hours must
  be offered for a curriculum to qualify for certification. To be
  grandfathered into certification, individuals must submit an application and
  must have performed promotor(a) or CHW services 
  not fewer than 1000
  cumulative hours from July 1997 to January 2004. This certification process
  was based loosely on the professional certification process for health educators
  known as the Certified Health Education Specialist and administered by The
  National Commission for Health Education Credentialing, Inc. 
Options and settings for certification
The third charge required the PPDC to study the options for
  certification of promotores or CHWs and the settings in which
  certification may be appropriate. The committee, with stakeholder feedback,
  chose to certify promotores or CHWs, their instructors, and sponsoring
  institutions or training programs. The rules specify qualifications and
  special provisions for those who have historically been a part of the CHW
  movement. Settings that are safe and comfortable and where learners feel
  valued and respected were given primary consideration to support the special
  needs of these adult learners. 
Program evaluation methods
The fourth charge to the PPDC was to assess available methods to evaluate the
  success of promotor(a) or CHW programs. Findings indicated that
  programs use evaluation tools differently. Some programs evaluate processes and
  others focus on outcomes. Some programs have used a combination of methods,
  and some programs do not gather data at all or use data to evaluate their 
  efforts. The PPDC
  agreed that as an overriding principle, programs should at least be able to
  integrate an evaluation component that is adaptable for the varied 
  promotor(a)
  or CHW functions, including health, social services, education, or instruction.
  Likewise, the ongoing evaluation of the program for practical purposes should
  include the ability to assess curriculum, certification, training, and
  programmatic implementation. In response to theses findings, the PPDC initially
  recommended the use of a comprehensive, thoroughly field-tested evaluation
  package known as the Community Health Worker Evaluation Tool Kit,
  developed by the University of Arizona Rural Health Office and the College of
  Public Health. The TDH (renamed The Texas Department of State Health Services 
  in September 2004) is in the initial phase of designing a tool to
  evaluate program processes and outcomes. 
Pilot projects
The fifth charge to the PPDC was to create, oversee, and advise local pilot
  projects established under this article, subject to the availability of
  appropriations that may be used for this purpose. Five pilot sites were
  selected by the TDH and Health and Human Services Commission (HHSC) committee
  through a competitive process. However, because of shortfalls in general
  revenue, the pilot sites were unfunded, which precluded the development of
  neighborhood projects to test the feasibility of training, certifying, and
  employing CHWs.  
However, in late 2002, HHSC assisted the TDH with funding a neighborhood project
  by seeking foundation resources to obtain additional federal Children’s Health
  Insurance Program (CHIP) matching funds. In November 2002, Rockwell Fund, Inc awarded
  $25,000 to Harris County Hospital District, Gateway to Care in Houston, and
  this contract was executed in June 2003. The purpose of the pilot is to
  test the effectiveness of CHWs in increasing access to primary and preventive
  health care and reducing overall health care costs to the state. This project
  received an additional award of $173,000 from the Houston Endowment for a
  3-year period. 
During the first 14 months of implementation of the Harris County pilot
  project, 1017 CHIP and Medicaid families were served by receiving information
  on and assistance with using health resources. Eight promotores or CHWs
  and one instructor were certified by the TDH to work with Gateway to Care
  families. In addition, Gateway to Care was approved by the TDH as a certified
  training program. 
Reimbursement of services from Medicaid
The sixth charge to the PPDC was to evaluate the feasibility of seeking a
  federal waiver so that promotor(a) or CHW 
  services would be included as 
  reimbursable services provided under the state Medicaid program. The PPDC
  recommended that all practical sources of funding within the state be
  considered in supporting CHW services.  
The PPDC recommended the following changes within the Medicaid system and
  “right steps” for appropriate health and human services commission agencies
  to take: 
- Apply best practice models to eliminate barriers to care. These
      included employing  or empowering promotores
      or CHWs to assist recipients in accessing Medicaid services, simplifying
      Medicaid eligibility policies and procedures, reducing documentation
      required by the application process, and requiring customer service and
      cultural competency standards;
 
- Enable community residents to collaborate with health and human services 
    systems to build or tailor the Medicaid infrastructure to the unique 
    conditions of their environment;
 
- Promote independence and local control among community residents and 
    sustain commitment among health and human services agencies to improve
      quality of life and eliminate health disparities.
 
 
Certification of promotores  or CHWs in Texas
Recent legislation
 
The PPDC accomplished its objectives in 2001 of preparing for a 
promotor(a) training and certification program. In that same year, the Texas
legislature passed two pieces of legislation related to promotor(a) certification. Senate
Bill 1051 mandated that all promotores  or CHWs who receive compensation
for their services be certified. Previously, the certification process was
voluntary for all promotores  or CHWs. The second piece of legislation,
Senate Bill 751, required that state health and human services agencies use
certified promotores  to the extent possible for recipients of medical
assistance. Together, these mandates increased the immediate need for approved
training programs and a standardized certification process.
 
Promotor(a) or CHW Training and Certification Advisory Committee
 
To oversee the certification process, the Texas Promotor(a)  or CHW 
Training and Certification Advisory Committee was established in 2001. This committee, 
reporting to the TDH, determines the eligibility of and recommends certification for promotores 
or CHWs, instructors, and sponsoring institutions or training programs.
 
The Promotor(a)  or CHW Training and Certification Advisory Committee is
composed of nine members approved by the Texas Health and Human Services
Commission. (Prior to September 1, 2004, members were approved by the former Texas
Board of Health.) The committee includes four certified  
promotores, CHWs, or the equivalent; two members of the public; one member from the Texas
Higher Education Coordinating Board or a higher education faculty member who has
teaching experience in community health, public health, or adult education and
has trained promotores  or CHWs; and two professionals who work with promotores 
or CHWs in a community setting (2).
 
By December 2002, the committee had developed, field tested, and finalized
  the certification application form for promotores or CHWs. Six
  certifications were conferred at an official ceremony at the 2002 CHW state conference, and the 
  committee conducted several promotional
  workshops to distribute certification applications and instructions (available
  from www.tdh.state.tx.us/ophp/chw/chwdocs.htm*). By December 2003, a database
  for tracking the review and disposition of applications for all three forms of
  certification and recertification was implemented; 224 certifications for promotores
  or CHWs were conferred; certification IDs were accepted as proof of
  qualifications by all organizations in Texas; certification renewal forms were
  created; and a Web site for the Texas Promotor(a) or CHW Training and
  Certification Advisory Committee was launched. By December 2004, the
  committee had certified 337 promotores or CHWs, 
  24 instructors, and 3 training programs. By the end of December 2005, it is estimated that
  there will be more than 700 certified promotores or CHWs in  Texas. 
Back to top 
Interpretation
The impact of the training and certification program on CHWs is deeply
  personal. CHWs provide a number of reasons for seeking certification:
  self-development, recognition by others of their position and work,
  professional enhancement, new incentives to work, and the possibility for
  career development (6). In addition, certification of CHWs provides
  credibility, recognition, and the development of scope of practice. 
Counterarguments are made by  CHWs who wish to function on a
  volunteer basis or by individuals who are concerned that certification of CHWs
  will erode the professional base of another regulated, licensed, or certified
  professional group. There are many people who feel that professionalizing CHWs
  will result in a loss of the indigenous qualities that contribute to their
  success. However, CHWs may continue to volunteer their services without
  penalty; CHWs who provide services without compensation are not required to be
  certified. 
CHWs in Texas, for the most part, work in an integrated fashion within the
  health and human services system and seldom work with a specific “carve-out”
  or solely funded CHW program. Therefore, sustainability of CHW programs may
  not be a major issue for Texas. As with all federally funded or state or
  locally funded programs, sustainability is an issue regardless of the types of
  individuals providing services to their communities. Institutions are at a
  greater legal risk if their CHWs are not certified, because many 
  of these workers visit clients in their homes and are at greater personal risk if 
  they cannot visibly and legitimately identify themselves with an organization. CHWs in Texas are just beginning to receive compensation
  for their services through various sources. For example, certified CHWs have
  been employed by Maximus, Texas’ Medicaid enrollment broker, to conduct the
  outreach necessary to inform Medicaid enrollees of their benefits. 
There is no application fee associated with certification. Costs, if any,
  are borne by the employer or the CHW for training or recertification, which 
  may include a cost for continuing education. To date, cost has not been
  an issue. The greater issue in the future is anticipated to be access to and
  availability of continuing education for CHWs. The time needed for training
  has not proven to be a barrier to certification, either. CHWs who wish to
  improve their skills and knowledge, regardless of certification status, will
  have the opportunity to do so through certified training programs. 
The greatest challenge to implementing the CHW training and certification 
  program was working with a diverse, vocal, and  broad-based committee that
  represented academic systems, state agencies, the general public, and CHWs in creating a shared vision and a unified set of
  recommendations on how this training and certification program should
  function. Staff worked diligently to ensure that the voice of the CHW was
  heard throughout the process and established a public comment period as a
  standard procedure for each official meeting and hearing conducted by the TDH. 
Since the rollout of the certification application for promotores
  or CHWs in December 2002, there has been much interest in the certification
  program statewide. Program staff respond to approximately 120 inquiries per
  month about certification policies and procedures. As of May 2005, the Texas
  Department of State Health Services had certified 500 promotores, 24
  instructors, and 6 sponsoring institutions or training programs in Texas. Two
  additional training programs were certified in June 2005 
(Table). A map
  showing the number of certified promotores in each Texas county is
  available from www.tdh.state.tx.us/ophp/chw/pubs/promotorasmay05.pdf*. 
For the first time, Texas has recognized the power and the value of this 
  community health safety net by giving long overdue recognition to the health 
  education workforce that has worked silently and tirelessly to
  keep their communities healthy and fit. 
Back to top 
Author Information
Corresponding Author: Donna C. Nichols, MSEd, CHES, Senior Prevention
  Policy Analyst, Center for Policy and Innovation, Texas Department of State
  Health Services, 1100 West 49th Street, Austin, TX 78756. Telephone:
  512-458-7375. E-mail: donna.nichols@dshs.state.tx.us. Ms. Nichols was
  previously Director of Health Promotion at the Texas Department of Health and
  the staff director for ensuring implementation of the lay health education
  workforce statute in  Texas. 
Author Affiliations: Cecilia Berrios, MA, Haroon Samar, MPH, Texas 
    Department of State Health Services, Austin, Tex.  
Back to top 
References
- Texas Department of State Health Services. Report on the feasibility of voluntary
  training and certification of promotores(as) or community health workers. 
    Austin (TX): Texas Department of State Health Services; 2001.
 
- The University of Arizona. A summary of the National Community Health Advisor Study: a
      policy research project of the University of Arizona. Tucson (AZ): The 
    University of Arizona, Mel and Enid Zuckerman Arizona College of Public 
    Health; 1998 Jun [cited 2005 Mar
      16]. Available from: URL: http://www.rho.arizona.edu/nchas_files/nchas_summary.htm*.
 
- Keane D, Nielsen C, Dower C. Community health workers and promotores in 
    California. San Francisco (CA): California Workforce Initiative, UCSF for 
    the Health Professions; 2004 Sep.
 
- Meister JS, Guernsey de Zapien J.
    Bringing health policy issues front and center in the community: expanding 
    the role of community health coalitions. Prev Chronic Dis [serial 
    online] 2005 Jan [cited 2005 Jul 25].
 
- Swider SM. 
    Outcome effectiveness of community health workers: an 
    integrative literature review. Pub Health Nurs 2002 Jan-Feb;19(1):11-20.
 
- May M. Certification of community workers: a Texas case study
  (draft). Bryan (TX): Texas A&M University Health Science Center, School of Rural
  Public Health; 2004 Nov-Dec.
 
- Texas Legislature Online. House Bill 1864, enrolled version.
  Austin (TX): Texas Legislative Council [cited 2005 Jul 25]. Available from:
  URL: http://www.capitol.state.tx.us/cgibin/tlo/textframe.cmd? LEG=76&SESS=R&CHAMBER=H&BILLTYPE=B
      &BILLSUFFIX=01864&VERSION=5&TYPE=B*.
 
- Texas Department of State Health Services. Promotora Program Development Committee
  minutes. Austin (TX): Texas Department of State Health Services; Oct 1999–Nov 2000.
 
 
Back to top 
*URLs for nonfederal organizations are provided solely as a 
service to our users. URLs do not constitute an endorsement of any organization 
by CDC or the federal government, and none should be inferred. CDC is 
not responsible for the content of Web pages found at these URLs. 
 | 
 
  |