Volume 1:
No. 3, July 2004
STEP-BY-STEP: MAKING YOUR
COMMUNITIES HEALTHIER
Georgia’s Cancer Awareness
and Education Campaign: the Best of Public Health Models
and Private Sector Communications Strategies
Campaign Materials
One or more documents on this Web page is available in Portable Document Format
(PDF). You will need Acrobat
Reader (a free application) to view and print these documents.
 Tagline Identity (PDF 35K)
VISUAL:
“Save a life. Get Checked” logo with the cancer 1-800 number and
the Georgia Department of Human Resources and Georgia Cancer Coalition
logos
HEADLINE COPY:
“Save a life. Get Checked.”
COPY:
1.800.4.CANCER
www.georgiacancer.org
VISUAL:
Georgia Department of Human Resources (LOGO)
Georgia Cancer Coalition (LOGO)
 Georgia
Expo Ad (PDF 101K)
VISUAL:
African American woman smiling in front, a group of people in the back;
type in the middle with bright colors
HEADLINE COPY:
The Good News about Cancer
COPY:
Every day, more and more Georgians are beating cancer. The key is
knowing what to do and when to do it. When breast, cervical or colon
cancers are found at an early stage, the five-year survival rate is 90% or
more. There is no better weapon in the fight against cancer than
early detection.
VISUAL:
Save a life. Get checked.
1.800.4.CANCER
www.georgiacancer.org (LOGO)
Georgia Department of Human Resources (LOGO)
Georgia Cancer Coalition (LOGO)
The Healthy Georgia Expo (LOGO)
At bottom: other women “3 generations” representing a family
 Tour
Ad (PDF 81K)
VISUAL:
Lance Armstrong’s face on top left with racing gear on.
Headline big and bold underneath.
HEADLINE COPY:
Winning the early stages makes the race a lot easier. Especially
when it comes to cancer.
COPY:
The manner in which Lance Armstrong won his tremendous battle against
cancer was heroic. But he’ll be the first to tell you, it would have
been a lot easier if he had caught it early. So when you come to
watch Lance and all the other cyclist’s in this year’s Dodge Tour de
Georgia, be sure to visit the Healthy Georgia Expo at any of the six
finish cities. You’ll learn about screening tests used to detect
cancer early, as well as information on how to live a healthy lifestyle
and a number of other great ways to fight cancer.
Finish cities and dates: Tuesday, April 20- Macon; Wednesday,
April 21-Columbus; Thursday, April 22-Rome; Friday, April 23-Dahlonega;
Saturday, April 24- Hiawassee/Young Harris; Sunday, April 25- Alpharetta
VISUAL:
Save a life. Get checked.
1.800.4.CANCER
www.georgiacancer.org (LOGO)
Georgia Department of Human Resources (LOGO)
Georgia Cancer Coalition (LOGO)
The Healthy Georgia Expo (LOGO)
 Cariños
(PDF 161K)
VISUAL:
“Cariños” in large print with other type below. The 1800 number
and website are at the bottom.
HEADLINE COPY:
Cariños: Mamá sabe darlos. (Affection: Mom knows how to give it.)
COPY:
No deje que el cancer interrumpa el tiempo con su familia. Hágase
un examen regularmente para prevenir el cáncer cervical (cuello uterino).
(English Translation) Do not allow cancer to interrupt the time with
your family. Get a regular exam to prevent cervical cancer (uterine
neck).
Cuida tu salud, examinate a tiempo!
(Take care of your health, get examined regularly)
VISUAL:
Save a life. Get Checked.
1800 4 CANCER
www.georgiacancer.org (LOGO)
Georgia Department of Human Resources (LOGO)
Georgia Cancer Coalition (LOGO)
 Roses
(PDF 217K)
VISUAL:
A bouquet of roses with a card asking “When was your last PAP
test?” and information about getting a PAP test and asking your doctor
or county health department about a PAP test.
HEADLINE COPY:
Cervical cancer is over 90% curable if detected early.
COPY:
Even if you’re beyond childbearing years, you still need a PAP test
to screen for cervical cancer. Ask your doctor or county health
department about a PAP test.
VISUAL:
Save a life. Get Checked.
1.800.4.CANCER
www.georgiacancer.org (LOGO)
Georgia Department of Human Resources (LOGO)
Georgia Cancer Coalition (LOGO)
 Lagrimas
(PDF 111K)
VISUAL:
“Lagrimas..no son necesarias” in large print. Type underneath
warning to not let cancer interrupt your time with your family by getting
checked for cervical cancer regularly.
HEADLINE COPY:
Lagrimas: No son necesarias. (Translation: TEARS are not necessary)
COPY:
No deje que el cancer interrumpa el tiempo con su familia. Hágase
un examen regularmente para prevenir el cáncer cervical (cuello uterino)
(English Translation) Do not allow cancer to interrupt the time with
your family. Get a regular exam to prevent cervical cancer (uterine
neck).
Llame pare informarse sobre donde puede hacerse la prueba.
1.800.422.6237 (1.800.4.CANCER).
www.georgiacancer.org
(English translation)
Call for more information on where you can get your exam.
VISUAL:
1.800.4.CANCER / www.georgiacancer.org (LOGO)
Georgia Department of Human Resources (LOGO)
Georgia Cancer Coalition (LOGO)
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