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The Consumer Decision Process
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Concept Version 13
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Need Recognition

Consumer making a decision

Consumer making a decision

When making a decision, a person first needs to identify and define the problem or the conflict.

Source

    Boundless vets and curates high-quality, openly licensed content from around the Internet. This particular resource used the following sources:

    "US Navy 060513-N-5174T-045 Lt. Taylor Forester makes a few last minute decisions before purchasing a gold necklace from a Navy Exchange vendor aboard the Nimitz-class aircraft carrier USS Ronald Reagan (CVN 76)."
    http://en.wikipedia.org/wiki/File:US_Navy_060513-N-5174T-045_Lt._Taylor_Forester_makes_a_few_last_minute_decisions_before_purchasing_a_gold_necklace_from_a_Navy_Exchange_vendor_aboard_the_Nimitz-class_aircraft_carrier_USS_Ronald_Reagan_(CVN_76).jpg Wikipedia CC BY-SA.

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  • need recognition
  • Abraham Harold Maslow
  • John Dewey
  • Buyer Decision Processes
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