Marketing
Textbooks
Boundless Marketing
Consumer Marketing
Marketing Textbooks Boundless Marketing Consumer Marketing
Marketing Textbooks Boundless Marketing
Marketing Textbooks
Marketing

Section 8

The Consumer Decision Process

Book Version 3
By Boundless
Boundless Marketing
Marketing
by Boundless
View the full table of contents
5 concepts
Thumbnail
Need Recognition

Need recognition occurs when a consumer identifies a need and thinks of a product that might meet this need.

Thumbnail
Information Search

Information Search is a stage in the Consumer Decision Process during which a consumer searches for internal or external information.

Thumbnail
Evaluating Alternatives

During the evaluation of alternatives stage, the consumer evaluates all the products available on a scale of particular attributes.

Purchase

During the purchase decision stage, the consumer may form an intention to buy the most preferred brand or product.

Thumbnail
Post-Purchase Behavior

Post-purchase behavior is when the customer assesses whether he is satisfied or dissatisfied with a purchase.

Subjects
  • Accounting
  • Algebra
  • Art History
  • Biology
  • Business
  • Calculus
  • Chemistry
  • Communications
  • Economics
  • Finance
  • Management
  • Marketing
  • Microbiology
  • Physics
  • Physiology
  • Political Science
  • Psychology
  • Sociology
  • Statistics
  • U.S. History
  • World History
  • Writing

Except where noted, content and user contributions on this site are licensed under CC BY-SA 4.0 with attribution required.