Group Dynamics

Since it is easier for fewer people to agree on goals and to coordinate their work, smaller groups are more cohesive than larger groups.

Size (number of people involved) is an important characteristic of groups, organizations and communities in which social behavior occurs.

The Asch conformity experiments were a series of studies conducted in the 1950s that demonstrated the power of conformity in groups.

The Milgram experiment found that most people are willing to obey authority figures over their personal objections.

In groupthink, each member of the group attempts to conform his or her opinions to what he or she believes is the consensus of the group.