Candidate Image
The media's depictions of presidential candidates Republican George W. Bush and Democrat Al Gore during the 2000 presidential election influenced public perceptions. Bush was depicted as being unintelligent by news organizations that compiled lists of his gaffes and malapropisms. Gore was construed as being dishonest for allegedly claiming that he invented the Internet. When people decide to vote based on candidates rather than party identification or political ideology, candidate image can be very important.
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