mass media

Examples of mass media in the following topics:

• Gender Messages in Mass Media

  • In mass media, women tend to have less significant roles than men, and are often portrayed in stereotypical roles, such as wives or mothers.
  • Gender socialization occurs through four major agents: family, education, peer groups, and mass media.
  • Because mass media has enormous effects on our attitude and behavior, notably in regards to aggression, it is an important contributor to the socialization process.
  • The music video for "Pimp," a song by 50 Cent, Snoop Dogg, and G-Unit, demonstrates how harmful gender messages can be disseminated through mass media.
  • The music video for "PIMP," a song by 50 Cent, Snoop Dogg, and G-Unit, demonstrates how gender messages are disseminated through mass media.

• Mass Media and Technology

  • Since mass media has enormous effects on our attitudes and behavior, it contributes to the socialization process.
  • Television programs, movies, magazines, and advertisements are all examples of different forms of mass media.
  • Mass media is the means for delivering impersonal communications directed to a vast audience.
  • Since mass media has enormous effects on our attitudes and behavior, notably in regards to aggression, it contributes to the socialization process.
  • Media bias refers the bias of journalists and news producers within the mass media.

• The Mass Media

  • Media can have an important affect on public opinion in several ways.
  • Media can have an important affect on public opinion in several ways.
  • Public opinion can be influenced by public relations and the political media.
  • Additionally, mass media utilizes a wide variety of advertising techniques to get their message out and change the minds of people.
  • Explain the different ways that the mass media forms public opinion

• Coordinating and Promoting Party Policy

  • The DNC and RNC promote party policy in a variety of ways through the mass media.
  • Meanwhile, party policy is promoted through a variety of interactions between parties and the mass media .
  • The mass media is utilized to reach out to a nationwide audience.
  • Traditional mass media techniques of issuing press releases and staging televised debates are used to generate attention toward a party's policies.
  • The DNC and RNC utilize various forms of mass media to promote their party's policies.

• Propaganda and the Mass Media

  • Mass media can be employed to manipulate populations to further the power elite's agenda.
  • Herman and Noam Chomsky to explain how propaganda and systemic biases function in mass media.
  • These two models—the propaganda and the "power elite" conceptualization—evidence how mass media can be used to reinforce the powerful's positions of power and interests.
  • During the Gulf War (1990), the media's failure to report on Saddam Hussein's peace offers guided the public to look more favorably on the U.S. government's actions.
  • Evaluate the impact of mass media as propaganda, particularly in terms of the "power elite"

• Informing the Public

  • Informing the public by traditional and modern mass media is a goal of the DNC and RNC, who gain supporters by remaining.
  • Traditional mass media approaches include issuing press releases and coordinating staged events; more modern approaches include reaching out to prospective constituents through Facebook pages, Twitter feeds, and YouTube channels.
  • Political parties also play an active role in managing the media.
  • In addition to hosting websites and populating social media, parties engage in spin with journalists and produce and air radio and television advertisements.
  • Parties that have a strong media presence are the most effective in attracting volunteers and financial contributors.

• Agenda-Setting Theory

  • In reality, mass media only shows the audience what it comprehends as an important issue.
  • Much of the modern electoral process is concerned with winning swing states through frequent visits and mass media advertising drives.
  • Mass communication plays an important role in our society.
  • Mass communication is defined in " Mass Media, Mass Culture" as the process whereby professional communicators use technological devices to share messages over great distances to influence large audiences.
  • Mass-media coverage in general and agenda-setting in particular also have a powerful impact on what individuals think that other people are thinking, and hence tend to allocate more importance to issues that have been extensively covered by mass media.

• Media Bias

  • Sensationalism is a type of editorial bias in mass media where events and topics in news stories and pieces are over-hyped to increase viewership or readership numbers.
  • Media bias is the bias of journalists and news producers within the mass media, concerning the selection of events and stories that are reported, and how they are covered.
  • Political bias has been a feature of the mass media since its birth following the invention of the printing press.
  • Although a process of media deregulation has placed the majority of the Western broadcast media in private hands, there still exists a strong government presence, or even monopoly, in the broadcast media of many countries across the globe.
  • Sensationalism is a type of editorial bias in mass media in which events and topics in news stories and pieces are over-hyped to increase viewership or readership numbers.

• Regulation of the Media

  • The Walt Disney Company is America's largest media conglomerate in terms of revenue.
  • Further deregulation and convergence is under way, leading to concentration of media ownership and the emergence of multinational media conglomerates.
  • Critics allege that local news, media spending and coverage have suffered as a result of media concentration.
  • A media conglomerate is a company that owns large numbers of companies in various mass media including television, radio and publishing.
  • Media conglomerates strive for policies that facilitate control of markets across the globe.

• Organization and Ownership of the Media

  • Media consolidation has resulted in fewer companies owning more media sources, thereby increasing the concentration of ownership.
  • Concentration of media ownership, also known as media consolidation or media convergence, is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media.
  • Over time the amount of media merging has increased and the amount of media outlets have increased.
  • This means that there are fewer companies owning more media sources, thereby increasing the concentration of ownership.
  • In the United States, media consolidation has been in effect since the early twentieth century with major studios dominating movie production.