likeability

(noun)

The property that makes a person likeable, that allows them to be liked.

Related Terms

  • campaign message
  • campaign

Examples of likeability in the following topics:

  • Likeability of Political Candidates

    • Accordingly, candidates run campaigns aimed at establishing a popular campaign message and convincing voters of the candidate's likeability.
    • Apart from ideology, less explicit factors such as likeability and access to resources impact candidates' campaigns.
    • Likeability refers to whether or not the electorate generally likes a candidate, as measured by opinion polls .
    • Likeability is thought to play a significant role in electoral politics but is difficult to access in campaigns.
    • However, likeability can be difficult for politicians and political strategists to control.
  • The Candidates

    • Oftentimes, people vote based on specific candidate's characteristics, experiences, or likeability.
    • Voters often vote based on candidates' images or likeability .
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