campaign message

Examples of campaign message in the following topics:

• Likeability of Political Candidates

  • Candidates run for office by orchestrating expensive campaigns designed to increase their appeal to the electorate.
  • Accordingly, candidates run campaigns aimed at establishing a popular campaign message and convincing voters of the candidate's likeability.
  • Apart from ideology, less explicit factors such as likeability and access to resources impact candidates' campaigns.
  • Likeability is thought to play a significant role in electoral politics but is difficult to access in campaigns.
  • Thus, campaigns have become extremely expensive.

• Assembling a Campaign Staff

  • The campaign manager focuses mostly on coordinating the campaign staff.
  • Successful campaigns usually require a campaign manager to coordinate the campaign's operations.
  • Apart from a candidate, the campaign manger is often a campaign's most visible leader.
  • They are responsible for the campaign's message and image among the electorate.
  • Larger campaigns will include everything from high-priced sit-down dinners to e-mail messages to donors asking for money.

• The Modern Political Campaign

  • A campaign team must consider how to communicate the message of the campaign, recruit volunteers, and raise money.
  • The avenues available to political campaigns when distributing their messages is limited by the law, available resources, and the imagination of the campaigns' participants.
  • The plan takes account of a campaign's goal, message, target audience, and resources available.
  • The campaign will typically seek to identify supporters at the same time as getting its message across.
  • Communication technologies such as e-mail, web sites, and podcasts for various forms of activism to enable faster communications by citizen movements and deliver a message to a large audience.

• Advertising

  • Facts, statistics, consumer images and scenarios are used to corroborate a campaign's premise.
  • A campaign must fit the image of the marketer to ensure that its public perception remains intact.
  • Its "aperture," or the proper timing and placement of an ad, can maximize a campaign's success.
  • Stating objectives like reach or the number of different persons exposed, frequency of times the consumer is exposed to a message, and timing of media assertions over the course of the campaign.
  • If the message is reaching more people, it is achieving the desired results.

• Media Types and Scheduling

  • Marketers must choose the type of media that best suits their budget and message and then choose the best way to schedule their message.
  • Advertising runs steadily with little variation over a campaign period.
  • Program or plan that identifies the media channels used in an advertising campaign, and specifies insertion or broadcast dates, positions, and duration of the messages.
  • Series of commercials appear as a unified campaign on different media vehicles.
  • Compare the types of media and types of scheduling used in advertising campaigns

• Direct Marketing

  • Direct marketing campaigns focus on the consumer, statistical data generated via outreach and the accountability of the marketer.
  • The message is based upon a "call to action" delivered directly to predisposed consumers.
  • Reduced mail cost and the elimination of "brick and mortar" retail stores have helped to decrease the cost of direct marketing campaigns.
  • There are many different direct marketing tools, including direct mail, telemarketing, couponing, direct response TV and radio, face-to-face selling, community campaigns, and grassroots campaigns.
  • Mobile technology direct marketing includes SMS-short message service, MMS-multi-media message service, QR Codes, applications, push notifications sent directly to users, and location based messages.

• The Internet, Blogging, and Podcasting

  • Podcasts, a type of digital media consisting of an episodic series of audio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device, have also become a popular way to convey political messages.
  • The internet is now a core element of modern political campaigns.
  • Communication technologies such as e-mail, web sites, and podcasts for various forms of activism to enable faster communications by citizen movements and deliver a message to a large audience.
  • Signifying the importance of internet political campaigning, Barack Obama's presidential campaign relied heavily on social media, and new media channels to engage voters, recruit campaign volunteers, and raise campaign funds.
  • President Obama's campaign, depicted here, relied heavily on the use of the internet.

• Creating Effective Messages

  • The goal of public relations is to disseminate information about a business (that is, to create an effective message).
  • One goal of a public relations campaign is to generate editorial coverage for a business, because editorial coverage is perceived as more authentic than advertising.

• Measuring Effectiveness of Public Relations Efforts

  • Measuring and evaluating the effectiveness of a public relations campaign is necessary to ensure that established objectives are met.
  • Encouraging people to use their cell phones to read the QR code while driving at high speeds is an ineffective PR campaign.
  • On the most basic level are compilations of message distribution and media placement.
  • The second level, which requires more sophisticated techniques, measures audience awareness, comprehension, and retention of the message.
  • Explain how organizations can measure and evaluate the effectiveness of the campaign

• Choosing the Right Method for the Message

  • E-mail (Electronic Mail) is a fast, reliable way of sending messages and interacting with people.
  • Business letters are written messages to a person or group within a professional setting.
  • The Internet, for example, could entail a web-based advertising campaign, a social media advertising campaign, or a website.
  • When choosing the medium, consider the audience and their reaction to the message.
  • For example, if the message is about employee benefits, the audience most likely will have questions, so this message is best presented in a group meeting that would allow for a question and answer session.