Gallup Poll

(noun)

The Gallup Poll is the division of Gallup that regularly conducts public opinion polls in more than 140 countries around the world. Gallup Polls are often referenced in the mass media as a reliable and objective measurement of public opinion.

Related Terms

  • The Gallup Organization

Examples of Gallup Poll in the following topics:

  • The Gallup Organization

    • Gallup Inc. was founded in 1958, when George Gallup grouped all of his polling operations into one organization.
    • Gallup currently has four divisions: Gallup Poll, Gallup Consulting, Gallup University, and Gallup Press.
    • Gallup Inc. was founded in 1958, when George Gallup grouped all of his polling operations into one organization.
    • The Gallup Poll is the division of Gallup that regularly conducts public opinion polls in more than 140 countries around the world.
    • Gallup Poll results, analyses, and videos are published daily on Gallup.com in the form of data-driven news.
  • Early Public Opinion Research and Polling

    • The first known example of an opinion poll was an 1824 local straw poll by The Harrisburg Pennsylvanian for the Jackson Adams race.
    • At the same time, George Gallup conducted a far smaller, but more scientifically based survey, in which he polled a demographically representative sample.
    • Gallup correctly predicted Roosevelt's landslide victory.
    • Gallup launched a subsidiary in the United Kingdom, where it almost alone correctly predicted Labour's victory in the 1945 general election.
    • By the 1950s, various types of polling had spread to most democracies.
  • Political Ideology

    • The size of ideological groups varies slightly depending on the poll.
    • Gallup/USA Today polling in June 2010 revealed that 42% of those surveyed identify as conservative, 35% as moderate, while 20% identify as liberal .
    • CNN exit polls have found moderates to be rather evenly divided between the country's two main parties.
    • This chart, using Gallup Poll data, depicts trends in US political ideologies from 1992-2012.
    • Percent of self-identified liberals in the United States, broken down by state, according to Gallup, August 2010.
  • Twenty-First-Century Americans

    • Public attitudes about immigration in the U.S. were heavily influenced in the aftermath of the 9/11 attacks.According to a 2009 Gallup poll, after the attacks, only 52% of Americans believed that immigration was a good thing overall for the U.S., down from 62% the year before.
  • The Importance of Accuracy

    • The importance of accuracy may be illustrated through the example of the Literary Digest Roosevelt-Landon presidential election poll.
    • In 1936, the Digest conducted their presidential poll with 2.3 million voters, a huge sample size.
    • At the same time, George Gallup conducted a far smaller, but more scientifically based survey, in which he polled a more demographically representative sample.
    • Gallup correctly predicted Roosevelt's landslide victory.
    • Relevance of the survey information, quality of the data, and overcoming personal bias are integral to polling accuracy.
  • The Media

    • They then compared to the same or similar questions posed with "the public" based on Gallup, and Pew Trust polls.
  • Types of Polls

    • A benchmark poll is generally the first poll taken in a campaign.
    • Brushfire polls are polls taken during the period between the benchmark and tracking polls.
    • An entrance poll is a poll that is taken before voters cast their votes.
    • Like all opinion polls, exit polls by nature do include a margin of error.
    • A straw poll or straw vote is a poll with nonbinding results.
  • Telephone and Internet Polling

    • Internet and telephone polls are very useful as they are much cheaper than most other polls and are able to reach a wide population.
    • Online polls are becoming an essential research tool for a variety of research fields, including marketing and official statistics research.
    • Web polls are faster, simpler, and cheaper than many other polling methods.
    • An important aspect of telephone polling is the use of interviewers.
    • However, there are some disadvantages to telephone polling.
  • The Problems with Polls

    • A sample size of around 500 – 1,000 is a typical compromise for political polls .
    • Another way to reduce the margin of error is to rely on poll averages.
    • This method is based on the assumption that the procedure and sample size is similar enough between many different polls to justify creating a polling average.
    • A number of theories and mechanisms have been offered to explain erroneous polling results.
    • Since some people do not answer calls from strangers or refuse to answer the poll, poll samples may not be representative samples from a population due to a non-response bias.
  • Conducting Polls

    • Steps to conduct a poll effectively including identifying a sample, evaluating poll questions, and selecting a question and response mode.
    • Generally, in order to conduct a poll, the survey methodologist must do the following :
    • Usually, a poll consists of a number of questions that the respondent answers in a set format.
    • When properly constructed and responsibly administered, questionnaires become a vital instrument for polling a population.
    • Adequate questionnaire construction is critical to the success of a poll.
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