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Boundless Marketing
The Marketing Environment
Marketing Textbooks Boundless Marketing The Marketing Environment
Marketing Textbooks Boundless Marketing
Marketing Textbooks
Marketing

Section 1

The Marketing Environment

Book Version 3
By Boundless
Boundless Marketing
Marketing
by Boundless
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3 concepts
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Scanning and Analysis

Environmental scanning is one technique used by organizations to monitor the environment.

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Environmental Management

Companies which have the environmental management perspective take actions to influence their marketing environment.

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Responding to the External Environment

Marketers can respond in three basic ways to their environment – doing nothing, being proactive, or reacting.

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